The Work Index by Flexa

We First

We First is a strategic consultancy that helps brands build purpose-led movements that drive business growth and positively impact culture and the planet.

https://wefirstbranding.com/
5.1

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Description

We First is a strategic consultancy that partners with clients to build purpose-led movements. They work with brands to help them define and deliver on their purpose, creating movements that propel regenerative impact and resilience for the world. They believe that business is deeply complicit in today's greatest global challenges, but also uniquely qualified to solve them. They are driven by a core belief in the power of all stakeholders to work together in new ways to course-correct our future.

We First specializes in helping brands create, share, and scale impact through purpose and impact storytelling, platform and measurement, partnerships and activations, thought leadership guidance, and portfolio and product innovation. They also assist companies in defining, embedding, and activating their purpose through research and insights, purpose diagnostics, brand naming and identity, brand purpose and positioning, brand story and messaging, and ESG, DI&E, and SDG strategy. Lastly, they help companies educate, engage, and rally stakeholders through internal and HR communications, culture building and activation, leadership and team training, employer branding and content, and ESG, DI&E, and SDG integration.

Mission

We First is a strategic consultancy that partners with clients to build purpose-led movements that drive business growth, positively shape culture, and help the planet regenerate. They work to turn employees into advocates, customers into collaborators, and companies into impact leaders, with the overarching goal of creating a world that leads with "We". Their mission is to raise humanity's consciousness through business by emphasizing the profound connection between individuals and the planet, thereby driving growth, improving lives, and restoring the environment.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

We First fosters a culture deeply rooted in the belief that business can be a force for good. They promote a collaborative and playful spirit, believing that by working together with a focus on creativity and ingenuity, they can solve complex challenges and drive positive impact. Their core values include a fierce belief in the power of all stakeholders to work together, a relentless dedication to their mission, and a commitment to cooperation, partnership, and collective well-being. This culture emphasizes transcending individual success to create a world that leads with "We."

Collaborative
People-first
Progressive

DE&I

We First is committed to creating a workplace where all employees feel valued for their unique differences and are empowered to bring their whole selves to work. They have five active employee resource groups and are a signatory to the Human Rights Campaign Foundation's Corporate Equality Index, receiving a perfect score for LGBTQ+ workplace equality. We First believes that diverse teams and inclusive environments are essential for driving innovation and achieving business goals, and they actively promote a culture of belonging for all.

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