
Wayward Kind
Wayward Kind is a certified B Corp digital marketing agency focused on helping purpose-driven organizations grow their impact through ethical and effective marketing strategies.
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Wayward Kind is a digital marketing agency that works exclusively with nonprofits and purpose-driven businesses dedicated to social and environmental change. They are a certified B Corp, meaning they meet the highest standards of social and environmental performance, accountability, and transparency. Their work is rooted in the belief that effective marketing is based on human connection, and they help organizations have extraordinary conversations with their stakeholders.
Wayward Kind offers a range of services, including branding, website design and development, social media marketing, content strategy, and email marketing. They are also a strong advocate for ethical marketing practices and believe that organizations should market their work in a way that is authentic, transparent, and aligned with their values. They are committed to helping organizations build brand trust and make a positive impact in the world.
Mission
Wayward Kind is a woman-owned digital marketing collective that helps purpose-driven companies, including nonprofits and socially conscious businesses, achieve greater visibility and impact. Their mission is to empower these organizations to thrive by bringing greater awareness to their work in solving complex social, environmental, and community justice issues. They believe in the power of human connection and ethical marketing, fostering authentic relationships with clients and their audiences to create meaningful change and build a more just future.
Culture
Wayward Kind cultivates a culture of human connection, emphasizing authenticity and social responsibility. They prioritize collaboration, diversity, and ongoing learning around social justice, and believe in the power of storytelling to drive positive change. Their work is grounded in a commitment to equity and creating a more just world, reflected in their choice of clients and partners.
DE&I
Wayward Kind is a woman-owned marketing agency committed to diversity, equity, and inclusion. They actively seek out diverse voices and experiences when hiring team members, selecting strategic partners, and working with suppliers. The agency values inclusivity in all their practices, believing that it leads to more creative and effective work. Wayward Kind is committed to ongoing learning and unlearning about race, class, and gender equity, as well as disability, environmental, and reproductive justice. They carefully select clients, collaborators, and partners who share this commitment to equity and social justice.
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