Under Armour
Under Armour is a global performance apparel brand committed to empowering athletes through innovative sportswear and community initiatives.
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Description
Under Armour is a global athletic performance brand with a mission to make athletes better. Established in 1996 by Kevin Plank, the company quickly gained recognition for its innovative apparel, particularly its moisture-wicking HeatGear® technology. Under Armour's success has been fueled by its focus on performance, innovation, and athlete partnerships, including notable collaborations with Stephen Curry and Dwayne "The Rock" Johnson. The brand has expanded beyond apparel to include footwear, accessories, and digital fitness platforms, building a comprehensive ecosystem for athletes of all levels.
Under Armour's commitment to making a positive impact extends beyond its products. The company actively strives to empower those who strive for more through initiatives like Project Rampart, which aims to improve the student athlete experience in Baltimore City Public Schools, and its broader "Access to Sport" commitment to creating opportunities for millions of youth to engage in sports by 2030. Under Armour's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality – guide its efforts to create a more equitable and inclusive world.
Flexibility
Under Armour offers a range of flexibility for employees. Job postings highlight the need to work a flexible schedule to meet business demands, including holidays, nights, and weekends. While this indicates some degree of required flexibility, Under Armour also provides benefits such as paid "UA Give Back" volunteer days, competitive 401(k) plan matching, and maternity and parental leave for eligible teammates.
Benefits
Under Armour offers a competitive benefits package that includes paid "UA Give Back" volunteer days to support local communities, merchandise discounts, a 401(k) plan with matching, maternity and parental leave, and health and fitness benefits, discounts, and resources.
Mission
Under Armour's mission is to make athletes better by inspiring them with innovative performance solutions they never knew they needed and can't imagine living without. The company strives to empower those who strive for more, not only through its products but also by supporting communities and creating opportunities for youth to participate in sports.
Culture
Under Armour promotes a culture of teamwork, innovation, and a relentless pursuit of being better. They emphasize the importance of pushing boundaries, challenging conventions, and playing to win, both individually and as a team. The company values diversity and inclusion, striving to create a welcoming and equitable environment for all teammates. Under Armour encourages its employees to embrace challenges, take ownership of their work, and contribute to the company's mission of making athletes better.
DE&I
Under Armour prioritizes diversity, equity, and inclusion by striving to build an equitable workplace for its teammates and supporting the communities it operates within. The company has set measurable goals for improving the diversity of its talent, particularly in hiring and promotions for leadership positions. Under Armour also invests in professional development for historically underrepresented teammates and expands its sourcing efforts to include HBCUs and HSIs. The company celebrates the work it does in this area through various awards and recognitions and publishes its diversity statistics annually to hold itself accountable.