Truthset

Truthset is a data intelligence company dedicated to validating the accuracy of consumer data. The company partners with brands to build trust in their data and improve the performance of any data-driven decision. They do not sell data or act as a data broker, instead, they compile a likelihood of truth for individual records, helping to validate data accuracy and power more precise consumer interactions. Founded in 2019 by industry veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, Truthset is headquartered in San Francisco and funded by venture investors.

Truthset's core offering is a data validation-as-a-service platform that leverages a Wisdom-of-the-Crowd methodology to produce "Truthscores," which quantify the likelihood that a record of a user fits a specific demographic attribute. These Truthscores help advertisers identify and select accurate audience segments, reducing wasted spend and improving campaign performance. Truthset also operates the Truthset Data Collective, an initiative that brings together leading data providers to collaborate on improving data quality and transparency across the industry.

Truthset is a data intelligence company dedicated to validating the accuracy of consumer data. By providing independent, objective scoring of data quality, Truthset aims to build trust in data for marketers and advertisers, improve the performance of any data-driven decision, and ultimately drive a more efficient and effective data ecosystem.

Truthset promotes a culture of innovation and collaboration, focused on solving the problem of inaccurate data in the marketing industry. They foster a team-oriented environment where employees are encouraged to think outside the box and contribute to the company's mission of building trust in data. Truthset values transparency and accountability, working closely with partners and clients to improve the quality of data and drive better results.

Truthset is committed to building a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and empowered to contribute their unique talents. They actively recruit and promote underrepresented groups, foster a culture of belonging, and provide opportunities for growth and development. This commitment is reflected in their work to improve the representation and accuracy of multicultural audiences in the data supply ecosystem. They are dedicated to ensuring that their data and products are fair, unbiased, and accessible to all.