True.

True is a consumer and retail investment and innovation firm based in London. They have two funds: a private equity fund that invests up to £100m in businesses across the retail, consumer and technology ecosystem, and a venture capital fund that invests up to £2m in digital-first breakout companies from pre-seed to Series A level. True's unique business model goes beyond just investment, offering support, strategic innovation and a dedicated innovation team that helps companies of all sizes connect and grow.

True's mission is to reimagine business as a force for positive change, and their commitment to this is reflected in their B Corp certification and their focus on ESG principles. They believe in building a strong and supportive community through their "Live Network" and their dedicated workspace, True House, which provides a dynamic environment for the exchange of ideas and resources. True is a people-first organization committed to fostering a positive work environment and supporting their employees and partners in building sustainable and impactful businesses.

True is an investment and innovation firm dedicated to reshaping the business world by fostering positive change. They invest in companies that are driven by a purpose beyond profit, providing funding, strategic support, and access to their vast network of industry leaders and tech innovators. Through their unique business model, True helps companies accelerate innovation, collaborate effectively, and become forces for good within the retail, consumer, and technology ecosystems.

True promotes a culture that values collaboration, innovation, and growth. They emphasize a people-first approach, fostering a supportive and stimulating environment where employees are encouraged to be creative, think big, and contribute to the company's success. This is evident in their focus on a strong team culture, their dedication to building a diverse and inclusive workplace, and their commitment to social responsibility through their B Corp certification and charitable partnerships.

True embraces a people-first approach to diversity, equity, and inclusion. They are certified as a B Corp, a designation awarded to businesses that meet rigorous social and environmental standards. This certification highlights True's commitment to creating an inclusive workplace where everyone feels valued and respected. Additionally, they are committed to partnering with companies that prioritize responsible practices and contribute to positive change. This comprehensive approach underscores their dedication to fostering a diverse and equitable ecosystem within the consumer and retail industry.