The Work Index by Flexa

Trend

Trend is a content marketplace that connects brands with a network of creators to produce user-generated content.

6.3

/10

Transparency ranking

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Description

Trend is a self-serve content platform that connects brands with a curated network of creators to produce user-generated content (UGC). The company offers a diverse range of creators specializing in various content formats, including product photography, testimonial videos, unboxing videos, product in action videos, and more. Trend's platform streamlines the process of finding, hiring, and managing creators, allowing brands to quickly and easily acquire high-quality UGC at scale.

Trend is focused on empowering brands to build stronger relationships with their audiences through authentic and engaging content. The platform offers features that ensure quality, security, and efficient collaboration. With Trend, brands can leverage the expertise of a diverse community of creators to create content that resonates with their target audience and drives sales.

Mission

Trend is a content marketplace platform that seamlessly connects brands with a network of vetted content creators to provide high-quality user-generated content (UGC) for various marketing and branding needs. The company aims to empower creators and provide brands with a streamlined, cost-effective solution for creating compelling and authentic content that resonates with their target audiences. Trend automates project management and provides full licensing rights to all content created on their platform, simplifying the process of producing and using UGC.

Disruptor

Culture

Trend promotes a collaborative and empowering culture that values individuality and creativity. They foster authentic relationships between brands and creators, enabling a community of diverse talent to showcase their unique perspectives and help businesses connect with their target audiences. Trend prioritizes a streamlined and efficient experience for both parties, focusing on clear communication and a frictionless project management process.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive

DE&I

Trend's approach to diversity, equity, and inclusion is built on the premise that a diverse creator network strengthens the platform's ability to deliver high-quality content that resonates with a variety of audiences. They actively recruit creators of all ages, races, genders, and backgrounds, ensuring that brands have a wide range of options to choose from when selecting talent for their projects. This commitment to diversity extends to their project management system, which automates timelines to ensure that all creators have equal opportunities and are treated fairly.

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