Tractor Junction

Tractor Junction is India's leading digital marketplace for farmers, offering a comprehensive platform for buying, selling, financing, insuring, and servicing new and used tractors and farm equipment. The company revolutionized the Indian tractor industry by bringing transparency to pricing, information, and comparisons of tractors, farm equipment, and related financial products. Tractor Junction lists over 300 new tractors, 75 harvesters, 580 implements, 135 farm tools, and 120 tires from various popular brands like Mahindra, Sonalika, Swaraj, New Holland, Eicher, and John Deere.

Founded in 2017, Tractor Junction aims to empower Indian farmers to make informed decisions with unbiased information. The company achieved this by providing expert reviews, owner reviews, detailed specifications, and comparisons of farm equipment. Tractor Junction's mission is to bring joy and delight to tractor buying and ownership. Beyond its core business, Tractor Junction also hosts the Indian Tractor of the Year awards and operates several other online platforms, including Truck Junction, Bike Junction, and Infra Junction, which cover commercial vehicles, two-wheelers, and heavy construction equipment.

Tractor Junction's mission is to empower Indian farmers by providing them with comprehensive, unbiased information on tractors, farm equipment and related financial products, helping them make informed buying and ownership decisions. They strive to bring joy and delight to the process of acquiring and owning farm machinery by offering a transparent digital marketplace where farmers can buy, sell, finance, insure and service new and used tractors and farm implements.

Tractor Junction promotes a culture of transparency, innovation, and customer-centricity. They believe in empowering Indian farmers with unbiased information and a platform to make informed decisions about their tractor purchases. The company values transparency in pricing and product details, constantly innovating to bring new features and services to the platform. Their dedication to customer care is reflected in their multilingual website and support team, ensuring a comfortable and accessible experience for all farmers.

Tractor Junction demonstrates a commitment to diversity, equity, and inclusion through its multilingual website and mobile app, which are available in Hindi, English, Tamil, Telugu, and Marathi. This initiative aims to make its platform accessible to a wider audience, including those who may not be fluent in English, and to create a more inclusive environment for all farmers. While the company's website explicitly states its ambition to expand into other languages, it doesn't provide any specific information on other diversity, equity, and inclusion initiatives.