Tracksuit

Tracksuit is a brand tracking platform that helps businesses measure, understand, and communicate brand health. It offers a dashboard that provides marketers with a holistic overview of their brand, including awareness, consideration, preference, and usage. The platform is designed to be user-friendly and affordable, making it accessible to a wide range of businesses, especially challenger brands.

Tracksuit emphasizes the importance of brand marketing and encourages businesses to invest in building a strong brand. They offer resources and insights to help companies develop a data-driven approach to brand building, focusing on long-term growth and sustainability. Tracksuit has partnered with a range of agencies and brands to showcase how its platform can be used to track brand performance and drive growth.

Tracksuit offers a hybrid work environment, prioritizing in-person connection between teams in key markets. While the company encourages office-first policies, employees can work remotely as needed. The company also hosts a variety of in-office events and activities, such as run clubs, culture clubs, and team-wide energy boost breaks.

Tracksuit offers employees a range of benefits, including an employee stock ownership plan (ESOP), a $1000 L&D budget, six weeks of PTO, a $500 wellbeing bonus, 12 weeks of paid parental leave, an annual "Homecoming" week at their headquarters in New Zealand, and radical salary transparency.

Tracksuit is a brand tracking platform that helps companies understand and communicate the value of their brand. They believe that brand marketing is a key driver of business growth and that brands should be valued for their creativity and impact, not just their sales numbers. Tracksuit’s mission is to create a world where brand marketing is seen as a core driver of business growth, where brand builders are valued, and where imaginative, thoughtful, and meaningful marketing is more commonplace than intrusive, irritating, and ineffective promotion.

Tracksuit promotes a culture of inclusivity, support, and high performance, where transparency and vulnerability are valued. The company emphasizes a "high care, high performance" environment that encourages everyone to do their best work while feeling supported and connected to their colleagues. This is reflected in their benefits package, which includes radical salary transparency, a random acts of kindness fund, and a strong emphasis on personal and professional development.

Tracksuit prioritizes diversity, equity, and inclusion by championing a culture of inclusivity and support within its team. This people-first approach is reflected in their values, which emphasize transparency, vulnerability, and a high-care, high-performance environment. They strive to create a welcoming and equitable workspace where everyone feels valued, respected, and empowered to do their best work.