The Work Index by Flexa

Tracksmith

Tracksmith is an independent running brand that celebrates the amateur spirit and crafts performance apparel, inspiring publications, and distinct experiences for runners.

http://tracksmith.com/
5.5

/10

Transparency ranking

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Description

Tracksmith is an independent running brand dedicated to celebrating the amateur spirit and fostering the personal pursuit of excellence. They offer a range of performance running apparel, footwear, and accessories designed for training, racing, and rest days, all crafted with an emphasis on quality and function. Tracksmith's commitment to the sport extends beyond its products, encompassing inspiring publications, community events, and a unique run club known as Hare A.C.

Tracksmith's brand identity is deeply rooted in New England, where they were founded and continue to operate. They draw inspiration from the region's rich running history and the values of its community, creating a distinct brand experience that caters to the passionate and committed runner. Their focus on craftsmanship, community, and the pursuit of personal best makes Tracksmith a standout choice for those seeking a more authentic and meaningful connection to the sport of running.

Benefits

Tracksmith does not explicitly mention employee benefits on their website. NONE

Mission

Tracksmith is an independent running brand dedicated to honoring the amateur spirit and championing the "Running Class" - non-professional runners who strive for personal excellence. They craft high-quality, well-considered running apparel and accessories, along with inspiring publications and unique experiences that allow runners to indulge in the sport's rich culture. Through their products and community engagement, Tracksmith aims to celebrate, support, and contribute to the distinct culture of running.

Disruptor
Improving quality of life/health
Sports and fitness

Culture

Tracksmith promotes a culture deeply rooted in the amateur spirit of running. They champion the "Running Class," those who are dedicated to personal excellence in the sport, rather than professional accolades. Their culture emphasizes the pursuit of individual goals, celebrating the joy of training and racing, and building a community of like-minded individuals who share a passion for the sport. This is reflected in their events, publications, and products, which are all designed to inspire and support amateur runners in their journeys.

Collaborative
Engaging
Entrepreneurial
Fun
Meritocratic
People-first
Progressive
Supportive
Transparent

DE&I

Tracksmith's approach to diversity, equity, and inclusion is rooted in its commitment to celebrating the amateur spirit and the "Running Class." The company champions a culture of inclusivity, welcoming all runners regardless of background, experience level, or identity. Tracksmith actively seeks to create a community that is representative and accessible to all, fostering a sense of belonging for runners of every stripe. This commitment is reflected in the brand's messaging, its products, and its events, which are designed to be inclusive and accessible to all runners.

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