The Work Index by Flexa

Tonic

Tonic is a brand agency that helps companies build talent brands and employee experiences.

https://tonic-agency.com/
5.2

/10

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Description

Tonic is a branding agency that specializes in creating and activating employer brands. They work with a wide range of clients, from large multinational corporations to smaller, more niche businesses. Tonic's focus is on building employer brands that attract, engage, and retain top talent. Their work encompasses a variety of disciplines, including research, strategy, creative development, and social media marketing.

Tonic's approach to employer branding is based on the belief that a strong brand is essential for attracting and retaining talent in today's competitive market. They emphasize the importance of telling a compelling story about a company's culture, values, and opportunities. They also leverage data and insights to ensure that their employer brand strategies are aligned with the needs of the target audience.

Mission

Tonic is a brand agency that specializes in employer branding and recruitment marketing. They work with companies to create compelling employer brands that attract, engage, and retain top talent. Their mission is to help companies build a strong employer brand that resonates with their target audience and helps them to achieve their recruitment goals.

Data-driven
Disruptor
Social impact led

Culture

Tonic promotes a culture that is creative, innovative, and driven by a passion for building strong, impactful employer brands. They value collaboration, data-driven insights, and authentic storytelling, creating a vibrant environment where employees can learn and grow alongside colleagues who share their commitment to making a difference in the world of employer branding.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
People-first
Progressive

DE&I

Tonic recognizes the importance of diversity, equity, and inclusion, advocating for a shift from simply displaying identities to creating spaces for authentic exploration. They encourage open dialogue, anonymous forums for self-expression, and prioritize intersectionality in their branding. Tonic aims to build a culture of inclusion by providing resources for identity exploration and growth, with a focus on crafting employer brands that reflect the unique experiences of their diverse workforce.

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