The Work Index by Flexa

The Very Good Bra

The Very Good Bra is an Australian company that produces 100% plastic-free and compostable bras and underwear in a wide range of sizes.

https://www.theverygoodbra.com/
5.3

/10

Transparency ranking

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Description

The Very Good Bra is an Australian company that specializes in creating 100% plastic-free, compostable bras in a wide range of sizes. Their mission is to provide comfortable and supportive bras while minimizing environmental impact. Their products are made from natural materials like organic cotton and Tencel, and they also use compostable packaging and shipping materials.

The Very Good Bra was founded by Stephanie Devine, who was inspired to create a sustainable bra after going through breast cancer treatment and finding a lack of comfortable, eco-friendly options. The company is committed to ethical manufacturing practices and has achieved BCorp certification, demonstrating its commitment to social and environmental responsibility. They offer a range of bra styles, including their best-selling "V for Victory" bra, as well as underwear and sleepwear, all made from natural materials.

Benefits

The Very Good Bra offers free shipping for domestic orders over $150 and international orders over $200. They also offer AfterPay for flexible payments. The company also provides a detailed size guide, virtual bra fitting assistance and a Facebook Buy Swap Sell and Compost group to help customers with sizing and returns.

Mission

The Very Good Bra is a company dedicated to creating sustainable and comfortable bras for women. They prioritize using natural, compostable materials and ethically-sourced components, ensuring a minimal environmental footprint. Their bras are designed to be wire-free, providing a comfortable and supportive fit in a wide range of sizes. The company is committed to transparency, ethical production practices, and minimizing textile waste.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability
Women’s health focused

Culture

The Very Good Bra promotes a culture focused on sustainability and ethical practices. The company prioritizes using natural, compostable materials and minimizing waste throughout its production process. This ethos extends to its interactions with employees and customers, emphasizing transparency and fair treatment. The company is also committed to community engagement and supporting underrepresented groups. These values are reflected in its marketing, blog posts, and customer interactions, creating a brand that is both environmentally conscious and socially responsible.

People-first
Progressive
Supportive
Transparent

DE&I

The Very Good Bra prioritizes diversity, equity, and inclusion by sourcing over 50% of its materials from female-founded ventures and partnering with Avenue, which supports under-represented communities. The company also works with a factory in a developing nation and established a Code of Conduct to ensure ethical treatment for all employees. By fostering an inclusive and equitable environment, The Very Good Bra demonstrates its commitment to social responsibility and positive impact.

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