The Upside

The Upside is a strategy and innovation partner that specializes in co-creating better business growth. They work with companies to develop and implement strategies that are both high-performing and contribute to positive progress for people and the planet. Their approach emphasizes collaboration, creativity, and cultural understanding, believing that the most impactful ideas emerge from diverse perspectives and experiences.

The Upside's core principles include co-creation, a focus on culture, creativity, and commerce, and a frontier-focused approach that addresses emergent behaviors, new technologies, social action, and data ethics. They offer a range of services, including consumer and culture mapping, market analysis, brand strategy, product innovation, and data management, all geared towards helping businesses achieve sustainable growth and make a positive impact.

The Upside offers a flexible work environment where employees can work remotely or in the office, with no mention of specific work hours or schedule requirements. They encourage curiosity and brilliance to push the status quo, suggesting a workplace that values autonomy and independent thinking, likely allowing employees to find a work style that suits them best.

The Upside offers a comprehensive and holistic approach to employee benefits, prioritizing wellbeing and individual growth. They provide a company-wide recharge week, a tailored benefits program that includes budget for greener energy choices, creative activities, financial advice and professional coaching sessions. The company also provides increased maternity, paternity and annual leave allowances. They have recently completed an 8 week DEI course with The Other Box, ‘Know your Bias’. Their commitment to social responsibility includes volunteering at Stepney City Farm and supporting seven charities. Furthermore, they are updating their employee handbooks with a more inclusive breastfeeding policy and a ‘Keeping Good Company’ principle to encourage Upsiders to choose B corp suppliers and partners.

The Upside is a strategy and innovation partner that co-creates better business growth for clients. They believe in a collaborative approach, working alongside their clients to develop and implement strategies that not only drive high performance but also create positive social and environmental impact. The Upside's mission is to scale new propositions, brands, technologies, and businesses that are both successful and a force for good, leaving behind a positive legacy.

The Upside promotes a culture of collaboration, innovation, and positive impact. They prioritize a flexible work environment where curiosity is nurtured and brilliance is amplified. Their values emphasize the importance of teamwork, employee wellbeing, and proactive thinking. They are committed to building better equality for all and welcome individuals of all genders, sexualities, ethnicities, and abilities. This results in a welcoming and supportive atmosphere where employees feel empowered to challenge the status quo and create better business growth.

The Upside is committed to building a more inclusive workplace and society. They welcome employees of all genders, sexualities, races, and abilities, and strive to create a flexible work environment where curiosity is encouraged and brilliance is amplified. Their values include "Create better, together" which emphasizes collaboration and celebrating individual strengths, "Strong bodies, strong minds" which prioritizes employee well-being, and "Think two steps ahead" which encourages proactive thinking and challenging the status quo. The company also partners with organizations like CARGO to bring diverse perspectives to education.