The Silk Initiative

The Silk Initiative (TSI) is a data-led brand consultancy headquartered in Shanghai, China. They specialize in helping consumer goods brands navigate the complexities of the Asian market by providing insights, strategy, innovation, and design solutions. They have a team of over 120 people across five offices in five countries, bringing extensive experience in consumer understanding, advanced analytics, design-led thinking, and brand strategy consulting.

TSI's approach is human-centered, combining data and emotional insights to create tangible assets and deliver measurable results for their clients. They believe in bridging the gap between brands and consumers, ensuring their clients achieve exceptional results. TSI is known for its proprietary tools, including the TSI Navigator™, which collects, analyses, and visualizes the food and beverage landscape across various Asia-Pacific markets, providing valuable insights to help brands make smarter business decisions.

The Silk Initiative offers flexible work arrangements, allowing employees to balance their work and personal lives. This commitment to employee well-being allows for greater autonomy and potentially includes options like flexible hours, remote work, or hybrid work models.

The Silk Initiative offers employees professional development grants, flexible work arrangements, clear promotional pathways, and the opportunity to collaborate in a dynamic workplace with team members from around the world.

The Silk Initiative (TSI) is a data-driven brand consultancy that helps companies understand and engage with Asian consumers. Based in Shanghai with offices across Asia-Pacific, TSI provides insights, strategy, innovation, and design services, specializing in consumer goods. Their mission is to bridge the gap between brands and consumers by offering data-led solutions to navigate the complex and dynamic Asian market, helping clients make smarter brand and product decisions.

The Silk Initiative fosters a dynamic and collaborative culture that values growth, intelligence, and innovation. They prioritize bridging the gap between brands and consumers by working closely with their clients in a global setting. With a focus on professional development, they offer flexible work arrangements and clear promotional pathways for employees.

The Silk Initiative (TSI) fosters a dynamic and collaborative workplace that values diverse perspectives and talent. With employees from around the world, TSI embraces inclusivity, promoting a culture of growth and learning. The company's dedication to diversity is evident in their client base, which includes global brands such as a2 Milk Company, Beyond Meat, and General Mills, reflecting their commitment to working with a variety of perspectives and backgrounds.