The Work Index by Flexa

The Root Co.

The Root Co. is a Certified B Corp that makes naturally energising ginger drinks with fresh ingredients sourced directly from East Africa.

https://rootcodrinks.co.uk/
5.7

/10

Transparency ranking

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Description

The Root Co. is a beverage company that specializes in fresh, ginger-based drinks. They set themselves apart by using only five simple ingredients in their original Ginger Beer and Ginger Kick, including freshly juiced ginger imported directly from East Africa. This commitment to high-quality ingredients and a focus on natural flavors is evident in their limited-edition pineapple and mango ginger beers. The Root Co. is passionate about sustainability and operates a bicycle delivery service in London, contributing to a lower carbon footprint.

Beyond their product line, The Root Co. is committed to ethical sourcing and fair trade practices. They pay their farming partners above fair market value, ensuring their prosperity. They are also a Certified B Corp, demonstrating their dedication to social and environmental responsibility. The Root Co. is a young company with a bold vision to disrupt the traditional ginger beer market with its unique flavor profiles and commitment to ethical and sustainable practices.

Flexibility

The Root Co. offers flexible work arrangements, although specific details regarding the types of flexibility offered are not mentioned in the provided job postings or website content.

Mission

The Root Co. is a certified B Corp committed to providing a naturally energising ginger beverage experience. Their mission is to create ginger-based drinks that are both delicious and functional, using fresh, ethically sourced ingredients from East Africa. The company emphasizes a simple, spicy recipe with just five ingredients, including fresh ginger, lime, agave syrup, and mint. They also prioritize sustainable practices, such as using aluminum cans, reusing pomace, and delivering by bicycle in London.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

The Root Co. promotes a culture that is driven by passion, innovation, and a commitment to sustainability. The company emphasizes a collaborative and open environment where employees are encouraged to be creative and contribute their ideas. They value transparency and honesty, evident in their open communication about their supply chain and environmental practices. With a focus on ethical sourcing and eco-friendly packaging, The Root Co. fosters a culture where employees feel empowered to make a positive impact.

Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive
Transparent

DE&I

The Root Co. appears to prioritize diversity and inclusion through its sourcing practices, which emphasize working with smallholder farms and local communities in East Africa, ensuring fair prices and supporting their growth. Their team also reflects a diverse range of backgrounds and experiences, with individuals from various fields and with unique skillsets. While the website doesn't explicitly detail specific DEI initiatives, the company's commitment to ethical sourcing and building a diverse team suggest a strong focus on inclusivity and equitable partnerships.

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