The Lab Insight & Strategy

The Lab Insight & Strategy is an independent Australian company specializing in cultural insight and behavioral science. Founded in 2006, they aim to understand the ever-changing landscape of consumer behavior and leverage that knowledge to help brands navigate and succeed in a rapidly evolving society. They combine human understanding with data-driven technology to provide a unique blend of anthropological research, behavioral science, and disruptive tech.

The Lab is a multi-disciplinary team with a diverse range of expertise, including anthropologists, data analysts, marketers, sociologists, behavioral economists, and semioticians. This allows them to approach each challenge from various angles and offer a comprehensive understanding of the market. They have offices in Melbourne, Sydney, and Brisbane, and their work spans various industries, including commercial, NGO, and government sectors.

The Lab Insight & Strategy offers a progressive and flexible approach to work and wellness, evidenced by their generous leave policies and inclusive parental leave program. They are committed to providing a supportive work environment that promotes employee well-being.

The Lab offers a progressive and flexible approach to work and wellness, including generous leave policies and an inclusive parental leave program. They are a certified B Corp, meeting the highest verified standards of social and environmental performance, public transparency, and legal accountability. They are also committed to reconciliation and have completed their Reflect RAP to drive change and unification.

The Lab Insight & Strategy is a fiercely independent collective of strategic thinkers who use cultural insights, behavioral science, and technology to help brands understand and adapt to the rapidly changing world. They pride themselves on their unique approach that combines human understanding with data-driven insights to create brilliant leaps for brands. The Lab's mission is to provide businesses with the tools and understanding they need to navigate the complex modern landscape, achieve lasting success, and stay ahead of the curve.

The Lab Insight & Strategy promotes a collaborative and forward-thinking culture, valuing diversity of thought and expertise. They foster a dynamic environment where individuals are encouraged to be curious, innovative, and challenge conventional thinking. The company emphasizes a strong work-life balance, promoting well-being and a commitment to social and environmental responsibility. They pride themselves on their independence and strive to build a just and inclusive future for all.

The Lab Insight & Strategy is committed to building a just, equitable, more inclusive and brighter future together. They acknowledge Traditional Owners of Country throughout Australia, recognizing their continuing connection to lands, waters and communities. They pay respect to Aboriginal and Torres Strait Islander peoples, and to Elders past and present. They have completed their Reflect RAP to drive change and unification. Their commitment to diversity, equity and inclusion is reflected in their progressive and flexible approach to work and wellness, with generous leave policies and an inclusive parental leave program.