The Work Index by Flexa

The Good

The Good is a specialized consultancy that helps companies improve their digital experiences through research, testing, and implementation.

https://thegood.com/
6.0

/10

Transparency ranking

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Description

The Good is a specialized digital experience optimization consultancy focused on helping ecommerce and product marketing teams grow their online sales and achieve digital excellence. They pride themselves on being trusted optimization experts with over 15 years of industry-leading experience, employing certified specialists with degrees in HCI, design, research, and development. They leverage a research-driven, data-backed approach, emphasizing user-centered and customer-focused improvements. This leads to a high-performing optimization program that is proven to move the needle and generate hundreds of millions in additional revenue for clients.

The Good has developed a unique Digital Experience Optimization Program™ (DXO Program™) which includes a custom-tailored roadmap to digital success, validated recommendations, and a comprehensive user-centric approach. They offer various services, including research, testing, and implementation, along with a Digital Experience Optimization Audit™, designed to uncover the biggest conversion barriers and opportunities for their clients' websites or apps. The Good is a certified B Corporation, demonstrating their commitment to responsible business practices and making a positive impact on the world.

Flexibility

The Good is a remote-friendly company that allows employees to work from anywhere in the world. They also have a strong emphasis on work-life balance, offering flexible hours and a holiday break between Christmas and New Year's.

Hybrid
Remote

Benefits

The Good is a certified B Corporation, committed to a higher standard than simply "making a profit". They offer employees a remote-friendly work environment with a focus on shared values and growth. The company provides competitive compensation and recognition programs, encouraging employees to take ownership over challenging situations and strive for continuous improvement.

WFA scheme

Mission

The Good's mission is to eliminate bad online experiences by leveraging research, testing, and implementation to optimize digital experiences. They aim to improve user journeys and unlock digital improvements that go beyond conversion rates, ultimately creating a better digital world for both users and businesses.

Automation
Data-driven
Disruptor
Environmental impact driven
Improving quality of life/health
Science and research driven
Social impact led
Sustainability
Tech for good

Culture

The Good cultivates a culture built on shared values of ambition, accountability, and transparency. They prioritize a user-centered approach to digital experiences and encourage their employees to embrace continuous improvement by striving to get 1% better every day. This collaborative and intellectually stimulating environment is designed to foster growth and impact, both within the company and in the broader community.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
Meritocratic
People-first
Progressive
Supportive
Transparent

DE&I

The Good is a certified B Corporation, demonstrating a commitment to ethical business practices that extend beyond profit. This commitment is reflected in their commitment to diversity, equity, and inclusion, which they actively cultivate through their hiring practices, recognition programs, and compensation structures. They value a diverse team with shared values and encourage accountability for growth and inclusivity, fostering an environment where everyone feels empowered to share ideas and contribute to the company's mission of eliminating bad online experiences.

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