The Craftory

The Craftory is a $550 million global venture capital firm with a focus on investing in "responsible" consumer packaged goods (CPG) brands. Unlike traditional venture capital funds, The Craftory focuses on brands that have a strong social or environmental impact, and they believe in a "patient" approach to investing, providing permanent capital to their portfolio companies without forced exits. The Craftory is a proud B Corp, and they prioritize investing in companies with a strong track record of sustainable and ethical practices.

The Craftory's portfolio includes a diverse range of brands across several categories, including food and beverages, beauty and personal care, baby, household, and petcare. They're known for their commitment to championing self-esteem, progress in society, and delivering good health, with a focus on companies that are addressing important social and environmental issues. The Craftory aims to disrupt the status quo in the CPG industry by investing in brands that are both profitable and positively impacting the world.

The Craftory is a venture capital fund focused on investing in and amplifying the growth of responsible, cause-driven consumer packaged goods (CPG) brands. Their mission is to champion change and establish responsible CPG as the new standard by working with entrepreneurs who share their vision of a world where all consumer choices recognize the benefits and consequences of consumption on life, the planet, and society.

The Craftory cultivates a culture of purpose-driven innovation and positive impact. They champion "challenger brands" that are committed to sustainability, ethical practices, and social responsibility. The company fosters a collaborative environment, encouraging its team and portfolio brands to think outside the box, challenge the status quo, and strive for excellence in both their business and social impact. The Craftory prioritizes diversity, inclusivity, and a commitment to ethical investment practices, creating a dynamic and engaging work environment for those who are passionate about making a difference.

The Craftory is committed to diversity, equity, and inclusion, prioritizing a culture of inclusion and opportunity for all. This commitment is evident in their diverse team makeup, active support for marginalized communities through their chosen investments, and their dedication to championing self-esteem and progress in society. The Craftory's focus on amplifying brands that promote inclusivity and challenge traditional beauty standards reflects their commitment to fostering a more equitable and diverse world.