The Work Index by Flexa

The Brandtech Group

The Brandtech Group is a marketing technology group that helps brands improve their marketing efforts using the latest technology.

6.4

/10

Transparency ranking

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Description

The Brandtech Group is a global marketing technology group founded in 2015 by David Jones, the former CEO of Havas Global. Their mission is to help brands do their marketing better, faster, and cheaper using the latest technology. They achieve this by combining traditional marketing expertise with cutting-edge technology through their diverse network of companies. The Brandtech Group has a diverse portfolio of companies that specialize in various aspects of marketing, including digital and performance marketing, influencer marketing, generative AI, and e-commerce technology.

The Brandtech Group has grown rapidly and is now a leading global marketing technology provider, working with eight of the world's top 10 global advertisers. They are a strong advocate for ethical and responsible use of technology, with a particular focus on generative AI. They have developed a number of initiatives to promote the ethical use of this technology, including "Bias Breaker" technology and a Gen AI Residency program. The Brandtech Group is a pioneer in the field of brandtech, and they are helping to shape the future of marketing.

Flexibility

The Brandtech Group offers a variety of flexible work options depending on the role and location. The company is headquartered in New York with operations in Brazil, Argentina, Mexico, Canada, Panama, UK, France, Germany, Switzerland, Greece, Netherlands, Ireland, Italy, Czech Rep, Slovakia, Norway, Poland, Sweden, Turkey, South Africa, India, Hong Kong, China, Taiwan, Singapore, Japan, South Korea, Malaysia, Philippines, Australia and Indonesia. The company has also partnered with Pledge Parental Leave to offer fully paid leave for qualified employees in the US.

Benefits

The Brandtech Group offers a comprehensive benefits package to its employees, including fully paid parental leave for qualified US employees, continued medical coverage and job security for a year after parental leave, and a diverse and safe workplace environment that emphasizes equal opportunity and fairness. Additionally, the company offers employees equity in One Young World, a non-profit organization they co-founded, allowing employees to contribute to a worthy cause and benefit from the organization's success.

Enhanced parental leave

Mission

The Brandtech Group is a marketing technology group that helps brands achieve better, faster, and cheaper marketing through the use of cutting-edge technology. Their mission is to empower brands to navigate the evolving marketing landscape by providing technology-driven solutions, fostering a culture of innovation, and collaborating with a diverse network of creators, artists, and technology companies. The Brandtech Group prioritizes ethical practices and a purpose beyond profit, seeking to make a positive impact on the world through their work.

Automation
Data-driven
Disruptor
Soonicorn
Tech for good

Culture

The Brandtech Group promotes a culture of innovation, disruption, and purpose. They emphasize the use of technology to improve marketing outcomes and actively invest in cutting-edge marketing technology companies. Their commitment to ethical practices and a purpose beyond profit is evident in their initiatives for diversity, inclusivity, and sustainability. The company encourages collaboration and knowledge sharing within its global network, fostering a dynamic and fast-paced environment.

Agile and dynamic
Entrepreneurial
Fast-paced
People-first
Progressive

DE&I

The Brandtech Group emphasizes a commitment to diversity, equity, and inclusion, both within its workforce and in its work with clients. They actively invest in diverse talent, offer training to ensure equitable treatment across teams, and utilize technology to mitigate bias in their marketing services. Their focus extends to building partnerships with diverse creators and investing in companies that promote inclusion and social good, reflecting a holistic approach to DEI.

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