The Work Index by Flexa

The Behaviours Agency

The Behaviours Agency is a B-Corp certified brand transformation business that uses behavioural science to help brands grow and achieve success.

https://www.thebehavioursagency.com/
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Description

The Behaviours Agency is a B Corp certified brand transformation business based in Manchester, UK. They are obsessed with understanding customer behaviour and use this knowledge to drive strategic thinking and inspire creative outcomes that ignite brand memorability. They specialize in three pathways: Brand Transformation, Marketing Transformation and Future Transformation, helping their clients grow their business by transforming their brand, marketing activity, and future revenue growth.

The Behaviours Agency is known for their unique blend of behavioural science and creative expertise, which allows them to develop campaigns and experiences that are both effective and engaging. Their approach is rooted in a deep understanding of human psychology and how it influences decision-making. They are also committed to doing good business, and they believe that happy people make better, more effective work. Their female founders, Dorina and Sue, have built a company culture that is people-first and values-driven.

Flexibility

The Behaviours Agency is a B-Corp certified company that prioritizes employee well-being, offering flexible working arrangements and an Employee of the Year program that encourages personal development and travel. This indicates that the company values work-life balance and may offer remote work opportunities or flexible schedules.

Benefits

The Behaviours Agency offers a comprehensive benefits package that prioritizes employee well-being. The company provides an Employee of the Year scheme, where the winner receives a prize to contribute to their well-being. The agency is also B-Corp certified, reflecting their commitment to social and environmental responsibility, which extends to employee policies and approaches. The founders' people-first focus ensures that all policies are at the forefront of employee management. They invest in employee rewards, work environment, performance systems and guidance to help colleagues flourish. The agency also uses employee NPS to measure the impact of its employee systems.

Enhanced parental leave

Mission

The Behaviours Agency is a B-Corp certified brand transformation business obsessed with understanding customer behaviour. They believe in using behavioural science to create more effective creative solutions, better business outcomes and improved stakeholder engagement, all while prioritizing ethical and sustainable practices. They are driven by a desire to help partners grow their business by transforming their brand, marketing activity, and future revenue growth.

Data-driven
Disruptor
Environmental impact driven
Science and research driven
Social impact led
Sustainability

Culture

The Behaviours Agency promotes a culture of creativity, innovation, and collaboration, founded on the principles of doing good business and doing business for good. They are a B-Corp certified company that prioritizes employee well-being, fosters a happy and supportive work environment, and encourages giving back to the community. Their leadership team, comprised of female founders, emphasizes a people-first approach to management, ensuring colleagues flourish through rewarding policies, a positive work environment, and robust performance systems.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

The Behaviours Agency is committed to creating a happy and inclusive workplace. They are a B-Corp certified company, which means they are committed to meeting high standards of social and environmental responsibility. They focus on creating a welcoming environment for all employees and ensuring that everyone has the opportunity to thrive. They are particularly committed to improving their DE&I approach to recruitment and training, as well as women's health, particularly menopause.

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