The Work Index by Flexa

The Beachbody Company

BODi is a leading digital fitness, nutrition, and mindset subscription company with over two decades of experience.

https://thebeachbodycompany.com/
5.6

/10

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Description

The Beachbody Company, now rebranded as BODi, is a leading digital fitness, nutrition, and mindset subscription company headquartered in Southern California. With over two decades of experience, they've developed a comprehensive approach to health and wellness, offering a wide array of on-demand and live workout programs, nutrition plans, supplements, and mindset-building content. They are known for their popular workout programs like P90X, Insanity, and 21 Day Fix, as well as their premium superfood nutrition supplement, Shakeology. BODi's mission is to empower individuals to embrace their authentic selves and enjoy healthy, fulfilling lives with Health Esteem.

BODi leverages a diverse portfolio of offerings and a community-based model to drive customer engagement and retention. They have a network of over 2 million customers and a strong network of independent coaches who provide support and accountability. BODi has a history of consistent growth in revenue, subscriptions, total streams, and engagement, fueled by their commitment to innovation and customer satisfaction.

Mission

The Beachbody Company, now rebranded as BODi, is a leading subscription health and wellness company dedicated to inspiring people to embrace their authentic selves and live fulfilling lives through a holistic approach encompassing fitness, nutrition, and mindset. They offer a range of digital fitness programs, nutrition plans, supplements, and mindset content, aiming to help individuals build sustainable healthy habits and achieve life-changing results. The company also actively supports philanthropic endeavors through the Beachbody Foundation, working with various organizations to address social issues like racial justice, poverty, and human trafficking.

Data-driven
Disruptor
Improving quality of life/health
Science and research driven
Social impact led
Sports and fitness
Sustainability

Culture

The Beachbody Company promotes a culture of community and accountability, encouraging individuals to embrace their authentic selves and pursue healthy, fulfilling lives through a holistic approach that blends fitness, nutrition, and mindset. They foster a supportive environment by connecting customers with world-renowned trainers, top nutritionists, and a network of coaches who provide motivation and encouragement. This collaborative spirit emphasizes personal growth and encourages members to support each other on their journeys towards achieving their health and wellness goals.

Collaborative
Engaging
Entrepreneurial
People-first
Progressive
Supportive

DE&I

The Beachbody Company, through its Beachbody Foundation, actively works with philanthropic entrepreneurs to serve those less fortunate and reflect its core values of protecting freedom, securing equality, and fostering true health and well-being for all. They have contributed millions of dollars to organizations like the NAACP, Hope of the Valley Rescue Mission, and International Justice Mission, demonstrating a commitment to fighting for racial justice, caring for the needy, and eradicating slavery and human trafficking.

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