The Work Index by Flexa

Thanx

Thanx is a leading guest engagement platform focused on helping brick-and-mortar businesses build stronger customer relationships through personalized, data-driven experiences.

5.7

/10

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Description

Thanx is a leading provider of guest engagement technology for brick-and-mortar businesses, specifically focusing on the restaurant industry. Their platform aims to help businesses build stronger customer relationships and increase lifetime value by offering a modern approach to loyalty programs that moves beyond traditional discounts. They offer a suite of tools and services that include CRM integration, mobile apps, marketing automation, offer management, and open platform APIs.

Through its technology, Thanx helps restaurants capture purchase data automatically, enabling them to personalize guest engagement with targeted campaigns and exclusive rewards. The platform offers various features such as non-discount rewards like "Hidden Menus" and "Access Pass", A/B testing for campaign optimization, and automated lifecycle marketing campaigns. By focusing on building deeper relationships with customers and driving revenue growth, Thanx aims to transform the traditional loyalty model and empower businesses to thrive in a digital world.

Flexibility

Thanx offers a variety of flexible work arrangements, including the option to work remotely, with the company highlighting its commitment to evolving the future of work post-COVID-19. They emphasize a focus on employee well-being and emphasize creating a work environment that prioritizes employee happiness and productivity.

Mission

Thanx is a leading provider of guest engagement technology that aims to help brick-and-mortar businesses, particularly restaurants, become more data-driven by providing them with the tools and insights to personalize customer experiences and increase customer lifetime value. Their mission is to empower businesses to fight for the future of brick-and-mortar retail by embracing digital purchasing, capturing valuable customer data, and leveraging that information to create meaningful connections and drive loyalty beyond traditional discounts.

Automation
Data-driven
Disruptor

Culture

Thanx promotes a data-driven and customer-centric culture, emphasizing innovation and continuous improvement. They believe in building a strong team, fostering a sense of collaboration and providing opportunities for personal growth. Their commitment to creating a positive and inclusive environment is evident in their diverse leadership team and initiatives like celebrating Pride Month.

DE&I

Thanx's approach to diversity, equity, and inclusion is rooted in creating a workplace that fosters a sense of belonging for all employees. They value a diverse workforce and promote equity through fair opportunities and treatment for everyone. This includes fostering an inclusive environment where diverse voices are heard, respected, and valued. Thanx aims to build a culture that empowers all individuals to bring their authentic selves to work and contribute to a thriving and innovative company.

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