Tecovas

Tecovas is a Western wear company founded in 2015 by Paul Hedrick, a Texan entrepreneur with a passion for cowboy boots. Inspired by the spirit of the West, Hedrick sought to create a modern, customer-centric brand that offered high-quality Western goods with a focus on quality, hospitality, and accessibility. The brand's mission is to make Western wear welcoming and inclusive for everyone, from ranchers to first-time boot buyers.

Tecovas has achieved remarkable success, quickly becoming one of the fastest-growing Western brands in the world. They offer a wide range of products including men's and women's boots, apparel, bags, and accessories. Beyond online sales, Tecovas has established a strong brick-and-mortar presence with stores across the United States, providing customers with a unique, sensory shopping experience that includes free boot shines, cold beverages, and personalized services like custom hat shaping, debossing, and branding.

Tecovas is a Western brand dedicated to honoring the true spirit of the West by offering high-quality, handcrafted goods and exceptional customer service. They strive to create a welcoming and inclusive environment where everyone can feel empowered to pursue their passions, whether it's riding horses, closing deals, or simply enjoying life to the fullest. Their mission is to provide customers with a modern and accessible experience that embodies the spirit of adventure, individuality, and quality craftsmanship, all while staying true to the values of hospitality, honesty, and inclusivity.

Tecovas cultivates a culture that embraces the authentic spirit of the West, valuing quality, hospitality, and inclusivity. They prioritize treating people right, both customers and employees, with honest communication, exceptional service, and a welcoming atmosphere. Their aim is to create a brand that resonates with everyone, from seasoned ranchers to first-time boot buyers, fostering a sense of community and encouraging people to pursue their passions with confidence.

Tecovas embraces diversity and inclusion by promoting a welcoming atmosphere for all, regardless of background. Their "y’all means all" philosophy emphasizes that their Western spirit is wide open and big enough for everyone, from generational ranchers to first-time boot buyers. This commitment to inclusivity is reflected in their product offerings, which cater to a broad range of styles and preferences, and in their welcoming store environments that offer a friendly atmosphere and a wide range of services.