The Work Index by Flexa

Tea Rebellion (Rebellion Food Brands Ltd)

Tea Rebellion is an award-winning, transparent tea company that sources its teas directly from smallholders and cooperatives.

https://tearebellion.com/
5.1

/10

Transparency ranking

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Description

Tea Rebellion is an award-winning, ethically-minded tea company that prides itself on transparency and direct trade sourcing. They source their teas from a curated network of smallholders, family farmers, and cooperatives across the globe, focusing on quality, flavor, and ethical practices. Their commitment to transparency extends to sharing the stories of their tea farmers and the origins of their teas, allowing customers to learn about the journey their cup of tea has taken.

Beyond their dedication to ethical sourcing, Tea Rebellion emphasizes the quality and unique flavor profiles of their loose leaf teas, offering a wide range of black, green, white, oolong, and herbal teas. They also provide tea blends, gift sets, and subscriptions to their Authentic Tea Lovers Club, which offers a curated selection of teas each season. By supporting sustainable practices and providing a connection to the source of their teas, Tea Rebellion encourages customers to experience the true essence of tea, one sip at a time.

Mission

Tea Rebellion is an award-winning, authentic tea company that is committed to fostering transparency and provenance in the tea trade. They source their teas directly from smallholders, family farmers, and cooperatives who are transparent in their operations. Tea Rebellion believes in raising the bar by standing bold, pure, and united, and they are passionate about sharing the true-to-origin flavors and stories of their teas with their customers.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Tea Rebellion cultivates a culture of transparency and authenticity, emphasizing ethical sourcing and direct trade relationships with smallholder farmers and cooperatives. The company encourages a deep appreciation for the origins and nuances of tea, while advocating for fair wages and sustainable practices within the industry. This resonates with employees and customers who value ethical consumption and are passionate about discovering the unique stories and flavours of tea.

Entrepreneurial
People-first
Progressive
Transparent

DE&I

Tea Rebellion emphasizes building direct relationships with smallholder farmers and cooperatives, many of whom are women, and prioritizes transparency and fair trade practices. Their commitment to sourcing from a diverse array of farms across the globe reflects a dedication to showcasing the unique qualities of various tea cultures, fostering a sense of community and inclusivity within their business model.

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