The Work Index by Flexa

Tailwind

Tailwind is a social media marketing tool that helps businesses grow their online presence with features like scheduling, design, analytics, and community collaboration.

https://www.tailwindapp.com/
5.7

/10

Transparency ranking

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Description

Tailwind is a company that provides a suite of tools designed to make social media marketing easy for small businesses. Their platform offers features like automated scheduling, content creation, and analytics for both Pinterest and Instagram. Tailwind aims to solve common challenges faced by small business owners, including finding time for content creation, scheduling posts effectively, and understanding what is working on their social media channels.

Tailwind has a strong focus on providing a user-friendly experience, with intuitive tools that require no design skills. They also offer a variety of resources and support to help users get the most out of their platform. Tailwind prides itself on its customer support, offering a team of dedicated professionals who are available via email or chat to answer questions and assist users in achieving their marketing goals.

Flexibility

Tailwind offers a hybrid work environment, allowing employees to choose the location and style that best suits them. Whether it's working from home, from their OKC or NYC offices, or a combination of both, Tailwind prioritizes employee preference and offers work/life flexibility to accommodate personal needs, errands, or even a morning run.

Hybrid
Remote

Benefits

Tailwind provides a comprehensive benefits package that prioritizes employee well-being and financial security. Employees receive 100% coverage for health and dental insurance, with 50% coverage for family members, including domestic partners. The company also offers a 401(k) plan with matching contributions, flexible work arrangements allowing employees to work from home, the office, or a hybrid model, and generous training and development programs tailored to individual growth. Tailwind also encourages team building through social activities and trips.

WFA scheme

Mission

Tailwind's mission is to make world-class marketing easy for everyone, particularly small businesses. They believe that the success of small businesses is essential for economic growth and innovation, and their vision is to create a world where small businesses can market themselves as effectively as large corporations. Tailwind aims to achieve this by building a comprehensive marketing platform that simplifies campaign planning, content creation, and customer outreach, allowing small business owners to focus on running their businesses.

Automation
Data-driven
Disruptor

Culture

Tailwind promotes a culture that values intelligence, passion, and a commitment to continuous learning. They foster an environment of collaboration and challenge, encouraging team members to learn from each other and strive for extraordinary results. The company offers transparent compensation and promotes diversity and inclusion, creating a welcoming and supportive space for employees to work from home or in the office, in Oklahoma City or New York City.

Agile and dynamic
Collaborative
Entrepreneurial
Fast-paced
People-first
Progressive
Supportive
Transparent

DE&I

Tailwind champions diversity, equity, and inclusion as fundamental to their success. They believe that a lack of diversity hinders everyone and are committed to building a company culture that welcomes and values the talent, authenticity, and ideas of all individuals, regardless of their background, identity, or beliefs. Tailwind offers a transparent compensation system, geo-agnostic salaries, and a hybrid work model that allows employees to work from home or the office, fostering a culture of inclusion and flexibility.

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