Taboola

Taboola is a leading global technology company that powers content recommendations for the open web. Founded in 2007, Taboola has become a dominant force in the content discovery space, offering publishers a way to monetize their content and drive user engagement, while providing advertisers with a brand-safe platform to reach targeted audiences. Their platform operates on a “win-win” principle, ensuring that both publishers and advertisers benefit from their partnership.

Taboola's core business involves providing personalized recommendations for news, articles, and videos across a vast network of publishers. Their proprietary algorithms analyze user data, preferences, and behavior to deliver relevant content, leading to increased time spent on publisher sites, higher engagement rates, and ultimately, improved user experience. They are also expanding into new areas, such as e-commerce recommendations and news aggregation. Taboola continues to innovate and push the boundaries of content discovery, with a strong commitment to ethical practices and responsible data usage.

Taboola offers a flexible work environment, with employees having the option to work remotely or in one of their 18 global offices. The company celebrates a work-life balance, emphasizing efficiency and prioritizing time for both work and personal life. They support employees in making time for family, volunteer work, and personal interests alongside their professional pursuits.

Taboola offers comprehensive benefits that cater to the well-being of its employees, including gender reassignment benefits, fostering a diverse and inclusive work environment. They prioritize work-life balance, encouraging a "startup-level-hard" work ethic while emphasizing the importance of family time. They also offer a variety of other benefits like paid time off, health insurance, and retirement savings plans, creating a supportive and rewarding work environment.

Taboola's mission is to help people discover interesting and new content and information by providing a platform for publishers and advertisers to connect with their audiences in a meaningful and engaging way. They believe that everyone should have access to a world of possibilities and that the open web is a powerful tool for driving positive change. Through their platform, Taboola aims to support journalism and empower publishers to thrive in a rapidly changing digital landscape.

Taboola promotes a "win-win" culture that emphasizes collaboration and mutual growth. The company believes that its success is directly tied to the success of its partners, including publishers, advertisers, and app developers. This is reflected in their commitment to diversity and inclusion, with initiatives like working with agencies that send diverse candidate pools and launching sustainability-focused events. They also encourage a work-life balance, with their CEO emphasizing the importance of prioritizing family and personal time.

Taboola is committed to diversity, equity, and inclusion, recognizing that a diverse and inclusive workforce is crucial to their success. They aim to achieve gender parity in promotions and new hires, including leadership roles, by 2025. They focus on recruiting diverse talent, investing in alternative recruiting methods and internal systems to identify and address areas for improvement. Taboola also fosters a culture of belonging through employee resource groups (ERGs) like Taboola Black, which support Black employees, cultivate Black leadership, and celebrate Black culture.