Swoop

Swoop is a leading provider of precision AI-driven healthcare omnichannel solutions dedicated to protecting consumer privacy. The company utilizes artificial intelligence and real-world health data to create custom audiences for both Direct-to-Consumer (DTC) and Healthcare Professional (HCP) marketing campaigns. Their technology allows pharmaceutical and life sciences brands to identify, target, and engage with their ideal patient and provider audiences in a personalized manner, ultimately improving healthcare outcomes.

Swoop offers a range of solutions including audience targeting, conversational AI systems, and omnichannel engagement solutions. They are committed to privacy and compliance, ensuring that their data practices meet the highest standards of protection. Swoop's innovative approach has resulted in significant success for its clients, driving increased brand awareness, improved patient engagement, and higher prescription lift.

Swoop provides a privacy-safe, AI-driven platform that helps healthcare companies find, target, and engage ideal patient and provider audiences. Their omnichannel marketing solutions leverage real-world health data to create custom segments and deliver personalized messaging across various channels, including digital, television, and social media. Swoop's technology aims to improve health outcomes by enabling healthcare marketers to reach the right people at the right time with the right message.

Swoop cultivates a culture focused on innovation and data-driven results, prioritizing privacy and compliance within the healthcare marketing industry. They encourage risk-taking and collaboration, valuing expertise from diverse backgrounds. The company fosters a collaborative environment where employees are empowered to contribute their unique perspectives and drive impactful results.

Swoop's approach to diversity, equity, and inclusion isn't explicitly stated on their website. They highlight their focus on privacy, data security, and the use of AI to improve healthcare outcomes, but do not mention any specific DEI initiatives or policies.