The Work Index by Flexa

Sustained Fun

Sustained Fun is a climate change-focused toy company dedicated to creating eco-friendly toys and activities that reduce waste and inspire sustainable change.

https://sustainedfun.com/
5.0

/10

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Description

Sustained Fun is a New Zealand-based company dedicated to creating toys, games, and activities that promote environmental awareness and sustainability. Founded by Helen Townsend and Anthea Ibell, Sustained Fun aims to reduce waste in the toy industry and inspire children to become climate confident. The company emphasizes a responsible approach to production and packaging, using recyclable materials and avoiding plastic wherever possible.

Sustained Fun offers two main product lines: EcoSplat and Wild Fixes. EcoSplat focuses on reusable water balloons, offering a sustainable alternative to single-use balloons. Wild Fixes provides educational games and puzzles that highlight nature-based solutions to climate change, such as the role of whales in carbon absorption. Through their innovative products, Sustained Fun encourages families and educators to engage in eco-friendly activities and inspire a new generation of environmentally conscious individuals.

Mission

Sustained Fun is a toy company dedicated to creating fun, engaging, and environmentally conscious toys that reduce waste, address climate change, and inspire a more sustainable toy industry. They aim to provide children with toys that align with their values, encourage environmental awareness, and spark conversations about climate change. Their products are designed to be reusable, made from sustainable materials, and packaged in eco-friendly ways.

Disruptor
Environmental impact driven
Improving quality of life/health
Science and research driven
Social impact led
Sustainability

Culture

Sustained Fun promotes a culture of environmental consciousness and social responsibility. They prioritize ethical and sustainable practices in all aspects of their business, including their products, packaging, and operations. Their emphasis on reducing waste and addressing climate change is reflected in their mission, team, and values. They strive to inspire and empower children to become climate confident through their playful and educational products.

Entrepreneurial
Progressive

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