SUPER73, Inc.
SUPER73, Inc. is an American lifestyle adventure brand that manufactures and sells electric bicycles and accessories, blending motorcycle heritage with youth culture.
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SUPER73 is a lifestyle adventure brand that blends motorcycle heritage with youth culture. The company designs and sells electric bikes, focusing on both adult and youth models. They offer a range of e-bikes, from entry-level urban models to high-performance, fully-suspended adventure bikes. Their products are known for their unique design, blending vintage motorcycle aesthetics with modern technology.
SUPER73 is expanding globally, with an official store in the UK and Europe. Their focus is on creating a community of riders, and they offer resources for consumers, including a warranty and support center, dealer locator, bike registration, and recycling information. The company also emphasizes safety and offers safety courses in partnership with PedalAce.
Mission
SUPER73 is an American lifestyle adventure brand that fuses motorcycle heritage and youth culture to create a community of riders. Their mission is to empower people to explore and experience the world in a new way through their electric bicycles. They offer a range of models from entry-level to high-performance, all designed to be fun, stylish, and easy to ride. Their focus on innovation, sustainability, and community fosters a shared passion for adventure and connects riders across generations.
Culture
SUPER73 promotes a culture of adventure, community, and innovation, embracing a lifestyle that blends motorcycle heritage with youth culture. The company values hard work, speed, and a mission-oriented mindset, encouraging employees to merge their passions with their careers. This results in a diverse and multi-talented team that thrives in a dynamic work environment committed to both individual and company growth.
DE&I
SUPER73 states that their team is composed of multi-talented individuals diverse in backgrounds, experience, and interests. They are committed to an exceptional work environment that fosters the growth of employees and the company. While they do not explicitly state their approach to diversity, equity, and inclusion, the emphasis on a diverse team and a commitment to growth suggests an inclusive environment that values different perspectives and experiences.
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