SUNNY SIDE UP GROUP

SUNNY SIDE UP GROUP is a Japanese holding company focused on PR and communications, striving to "change the world through the power of PR". Founded in 1985, the company transitioned to a holding company structure in 2020 to facilitate its sustainable and dramatic growth. SUNNY SIDE UP GROUP operates as a "PR Communication Group" with a wide range of communication tactics to solve various client challenges. The company's mission extends beyond traditional PR, encompassing brand strategy consulting, advertising integration, and a commitment to addressing social and environmental issues.

Beyond its core PR and communications services, SUNNY SIDE UP GROUP has diversified its business into "Brand Tech" and "Sustainable Tech" areas. They developed an in-house XR studio to offer rich digital content services and invest in ventures promoting environmental protection and social contribution through a partnership with a venture capital fund. The company's diverse portfolio reflects its commitment to leveraging its expertise and resources to create a positive impact on society and the environment.

SUNNY SIDE UP GROUP is a PR communications group that aims to change the world through the power of communication. They believe that by touching people's hearts and inspiring positive action, they can create a more hopeful future. The company emphasizes a fun and collaborative approach, bringing together a diverse team of professionals to create social movements and new values that make a difference.

Sunny Side Up Group promotes a culture of "fun buzz" which emphasizes innovation, creativity, and a collaborative approach to communication and social impact. The company believes that by fostering a positive and energetic environment, employees can create meaningful connections and drive positive change in the world. They are encouraged to be passionate about their work, embrace new ideas, and work together to achieve their shared goal of "changing the world through the power of PR."

SUNNY SIDE UP GROUP is committed to fostering a diverse, equitable, and inclusive workplace. They believe in creating an environment where everyone feels valued, respected, and empowered to contribute their unique talents and perspectives. The company actively promotes gender equality, supports LGBTQ+ inclusion, and seeks to create a culture of respect and understanding for all employees. Their commitment to DEI is evident in their policies, programs, and initiatives aimed at attracting, retaining, and developing a diverse workforce.