Sundial Brands, LLC (SheaMoisture and Nubian Heritage)

SheaMoisture is a global beauty brand known for its natural, paraben-free hair, body, and skincare products designed specifically for textured hair and melanin-rich skin. They source fair trade shea butter from women's cooperatives in West Africa, ensuring ethical sourcing and reinvesting a percentage of their net sales back into their community through various programs and partnerships.

SheaMoisture's mission is to champion economic equity and achieve equality within the Black community. They are committed to supporting Black entrepreneurs through grant programs, fellowships, and partnerships, providing financial assistance, mentorship, and access to resources. This commitment to social responsibility aligns with their product focus, offering high-quality, naturally infused products that cater to the unique needs of their target market.

SheaMoisture, a brand under Sundial Brands LLC, is dedicated to creating naturally infused, paraben-free beauty products for textured hair and melanin-rich skin while simultaneously championing economic equity for the Black community. They strive to achieve true freedom for Black communities by reinvesting a portion of their profits into programs and initiatives that empower Black entrepreneurs and foster economic opportunities.

Sundial Brands, the parent company of SheaMoisture and Nubian Heritage, promotes a culture deeply rooted in community and purpose-driven initiatives. The company prioritizes ethical sourcing and fair wages for West African women, fosters a diverse and inclusive workplace, and actively invests in Black-owned businesses through various grant programs and initiatives. This focus on social responsibility and empowerment extends to its customer base, creating a strong sense of community and shared values.

Sundial Brands, the parent company of SheaMoisture and Nubian Heritage, is deeply committed to diversity, equity and inclusion. They champion economic equity for the Black community, specifically by reinvesting profits through grants and partnerships that support Black-owned businesses, entrepreneurship and educational opportunities. The company prioritizes working with Black-owned vendors and partners in their supply chain, and they source key ingredients like shea butter from women-led cooperatives in West Africa, providing fair wages and opportunities for women. Through their SheaMoisture Fund, they pledge to give back $1 million annually to support small, Black-owned businesses.