STR

STR is a global leader in hospitality data benchmarking, analytics and marketplace insights. Founded in 1985, they maintain a robust global presence with regional offices in Nashville, London, and Singapore. In 2019, STR was acquired by CoStar Group, Inc., a leading provider of online real estate marketplaces, information and analytics in the commercial and residential property markets. STR provides confidential, accurate, and actionable data to help hoteliers make smart decisions, optimize operations, and stay ahead of the competition. They collect data from over 85,000 hotels and 11 million rooms across 2,744 geographical segments and 17,443 class/scale segments, making them a trusted source of information for the hospitality industry.

STR's core product is the STAR Report, which provides hotel owners, operators, and brands with a comprehensive view of the entire hotel lifecycle from acquisition through operations to divestment. This report enables users to benchmark their performance, generate new corporate leads, and expand their growth corridors. In addition to the STAR Report, STR offers a suite of other products and services, including Benchmark, a transformative solution that equips hoteliers with the insights needed to make smart, real-time decisions, and CoStar, a market share product that provides a comprehensive view of the entire hotel lifecycle.

STR is a global leader in hospitality data, analytics and marketplace insights, providing confidential, accurate, and actionable data to help its clients make informed decisions. Their mission is to empower owners, operators, and brands within the hospitality industry to strategize and compete effectively within their markets by providing them with the tools and insights necessary to understand their performance, identify new opportunities, and optimize their operations.

STR promotes a culture that values collaboration, innovation, and a passion for the hospitality industry. They foster an environment where employees are encouraged to contribute their ideas and expertise, working together to deliver high-quality data and insights. The company prioritizes a collaborative and supportive workplace, encouraging a spirit of teamwork and mutual respect.