Sports Innovation Lab

Sports Innovation Lab is a data company that specializes in analyzing consumer purchasing data to understand fan behavior. They use this data to help sports teams, leagues, brands, and media companies make better business decisions, such as targeting advertising, improving fan experiences, and building more effective sponsorships. Their data cloud is built on observational, transactional, and deterministic fan data, providing a comprehensive picture of sports fan engagement.

Sports Innovation Lab has a strong focus on women's sports, providing research and resources to support its growth. They are also active in developing innovative technologies and solutions for the sports industry, such as their Sports Innovation Lab Audiences platform, which allows brands to target specific fan segments based on their purchasing habits.

Sports Innovation Lab is a data company that utilizes proprietary datasets to understand the behavior of sports fans and empower organizations to make better business decisions. Their mission is to revolutionize the sports industry by providing insights and tools to understand, acquire, and engage with fans. They focus on providing data-driven solutions for sponsorships, advertising, and fan experiences, aiming to help their clients build stronger relationships with their audiences.

Sports Innovation Lab fosters a culture of innovation and collaboration, driven by a shared passion for improving the sports industry. They value data-driven insights and strategic thinking, encouraging their team to push boundaries and develop creative solutions to complex challenges. Their dedication to growth and a commitment to ethical practices permeates the company environment, making it a dynamic and inspiring place to work.

Sports Innovation Lab champions diversity, equity, and inclusion throughout its operations and initiatives. They actively foster an inclusive workplace, promote equitable opportunities for all, and prioritize the representation and inclusion of underrepresented groups within the sports industry. They are particularly invested in accelerating the growth of women's sports and their Women's Sports Club provides a platform for networking, dealmaking, and driving investment in female athletes and media.