The Work Index by Flexa

SoFine Food dba Dress It Up Dressing

Dress It Up Dressing is a company that creates unique and delicious salad dressings made with simple, high-quality ingredients.

https://www.dressitupdressing.com/
4.6

/10

Transparency ranking

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Description

Dress It Up Dressing is a company specializing in gourmet salad dressings crafted with simple, high-quality ingredients. Founded in 2012 by Sophia Maroon, the brand draws inspiration from her mother's classic French vinaigrette. Committed to clean and flavorful products, Dress It Up offers a variety of dressings catering to different dietary needs, including gluten-free, sugar-free, vegan, kosher, paleo, keto, and Whole30 options.

The company prides itself on using pure olive oil in all its dressings, ensuring a rich and flavorful experience without the addition of canola, soybean, or misleading blends. Dress It Up dressings are not just for salads; they can be used as marinades, spreads, and dips, adding a gourmet touch to any meal. The brand's focus on quality, versatility, and dietary inclusivity has earned recognition and popularity among food enthusiasts and health-conscious consumers nationwide.

Mission

Dress It Up Dressing is a company dedicated to crafting delicious, gourmet salad dressings made with simple, high-quality ingredients, all while prioritizing sustainability and social responsibility. Founded by Sophia Maroon in 2012, the company was born from her mother's classic French vinaigrette recipe and a brother's dare to turn it into a business. Dress It Up Dressing offers a variety of olive oil-based dressings catering to a wide range of dietary needs, including gluten-free, sugar-free, vegan, kosher, paleo, keto, and Whole-30 options.

Disruptor
Improving quality of life/health

Culture

Dress It Up Dressing promotes a culture that values family, quality ingredients, and a commitment to sustainability. Founded on a mother’s recipe and driven by a brother’s challenge, the company emphasizes home-cooked flavors and simple ingredients. They are dedicated to using only high-quality olive oil and avoiding shortcuts, which aligns with their commitment to ethical sourcing and social responsibility. This focus on quality and family-friendly values likely translates to a work environment that is collaborative, detail-oriented, and passionate about creating delicious, healthy products.

Entrepreneurial

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