Soanua Limited (t/a Rise & Fall)

Rise & Fall, also known as Soanua Limited, is a luxury lifestyle brand offering high-quality clothing and homeware at radically lower prices. They achieve this by partnering directly with elite manufacturers, cutting out exorbitant retail markups, and operating a just-in-time manufacturing system that reduces waste and overproduction. As a B Corp certified company, Rise & Fall is committed to ethical and sustainable practices, using premium materials like A-grade cashmere, organic cotton, and Mulberry silk, all sourced from factories that prioritize worker welfare and environmental responsibility.

Rise & Fall's philosophy centers on creating "Modern Everyday Classics" – timeless, versatile pieces designed for everyday use and built to last. They strive to make luxury more accessible, offering a range of products that are both stylish and functional, from cashmere knitwear and linen dresses to organic cotton bedding and wool duvets. Rise & Fall aims to elevate the everyday through high-quality, ethically sourced products that are affordable and sustainable.

Rise & Fall is on a mission to disrupt the luxury market by offering high-quality, ethically-sourced clothing and homeware at radical value. They partner directly with elite manufacturers worldwide, eliminating markups and overproduction, to deliver exceptional pieces at a fraction of the usual price. Their focus on sustainability is evident through their B Corp certification, use of organic materials, and commitment to ethical working practices in their supply chain.

Rise & Fall promotes a culture of mindful luxury, emphasizing quality over quantity and a commitment to ethical and sustainable practices. They believe in creating timeless, well-made products that last, and value transparency in their supply chain and partnerships with ethical manufacturers. This is reflected in their emphasis on using high-quality materials, supporting fair wages and working conditions, and minimizing their environmental footprint. They believe in a relaxed, unpretentious approach to luxury, making it accessible and enjoyable for everyone.

Rise & Fall demonstrates a strong commitment to diversity, equity, and inclusion by partnering with manufacturers who prioritize ethical working practices and environmental responsibility. Their supply chain, which includes factories in various countries, is certified by organizations like the Good Cashmere Standard, the Responsible Wool Standard, and Oeko-Tex, emphasizing their dedication to fair labor practices and sustainable production. Their commitment to inclusivity is also reflected in their diverse product range and the representation of diverse models in their marketing materials.