The Work Index by Flexa

Smytten

Smytten is India's largest premium discovery and trial platform where you can enjoy a specially curated online shopping experience hassle-free.

https://smytten.com/
4.6

/10

Transparency ranking

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Description

Smytten is India's largest premium discovery and trial platform that empowers customers to try before they buy. They offer a wide range of trial products across 15+ lifestyle categories, including skincare, makeup, fragrances, grooming, bath & body, baby care, food & beverages, smart technology, and more. Smytten partners with over 800+ international and home-grown brands to curate an unforgettable online shopping experience. Their goal is to help customers discover new products and brands that they might not have tried otherwise, giving them the opportunity to make informed purchase decisions.

Smytten also provides a variety of content related to beauty, wellness, and lifestyle trends, including blog articles, videos, and social media posts. This content aims to educate and inspire customers, providing them with valuable insights and tips on a wide range of topics. Smytten offers a seamless and rewarding experience with its user-friendly app, personalized recommendations, and loyalty programs. With its focus on discovery, convenience, and authenticity, Smytten is revolutionizing the way consumers shop for premium products in India.

Mission

Smytten is India's largest premium discovery and trial platform, dedicated to revolutionizing the online shopping experience by empowering consumers to "Try Something New." Their mission is to provide a hassle-free platform where customers can enjoy specially curated product trials across a wide range of lifestyle categories, including beauty, grooming, food & beverages, and more. Smytten aims to connect consumers with top brands and authentic products, enabling them to make informed purchasing decisions with confidence and discover their new favorites.

Disruptor

Culture

Smytten's culture is centered around discovery and innovation. The company embraces a playful and engaging approach to retail therapy, encouraging customers to explore new products and brands across various lifestyle categories. Their mission is to empower individuals to "Try Something New" and to make the shopping experience more exciting and personalized. The company fosters a sense of community and encourages customer interaction through their blog and social media platforms, where they share beauty and lifestyle tips and trends.

Entrepreneurial

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