SM Entertainment

SM Entertainment is a South Korean entertainment company that specializes in music, film, and television production, as well as talent management. Founded in 1995, SM Entertainment is known for its highly successful K-pop idol groups, including TVXQ!, Super Junior, Girls' Generation, EXO, Red Velvet, NCT, and aespa. The company also manages numerous solo artists and actors. SM Entertainment is highly regarded for its meticulous artist development programs and innovative marketing strategies.

In addition to traditional entertainment, SM Entertainment has expanded its reach into diverse areas such as digital media, fashion, and global partnerships. The company has a strong presence in the global market, with subsidiaries in Japan, China, and other countries. SM Entertainment is committed to providing its artists with the best opportunities for success and is considered a leader in the Korean entertainment industry.

SM Entertainment is a leading Korean entertainment agency dedicated to discovering, developing, and promoting talented artists across music, film, and television. They strive to create innovative content that resonates with global audiences, fostering a strong connection between their artists and fans. SM Entertainment is committed to building a thriving K-pop ecosystem through strategic collaborations, global expansion, and a commitment to artistic excellence.

SM Entertainment prioritizes a strong fan-centric culture, utilizing digital platforms like the SMTOWN app to engage with fans directly. This engagement extends to interactive experiences like digital stamp collections, artist schedule notifications, and AR content, creating a sense of community and fostering close connections with fans. This focus on connecting with fans is reflected in the company's emphasis on professionalism and ethical conduct among its employees.