ShopClues

ShopClues is an Indian online marketplace established in 2011, aiming to provide a budget-friendly platform for buying and selling various products. It has positioned itself as India's first and largest fully managed marketplace, offering a vast selection of over 2.8 crore products, ranging from electronics and fashion to niche items like cow dung cakes. ShopClues strives to provide a "Paisa-Vasool" (value-for-money) shopping experience, with prices as low as Re.1, and focuses on empowering local and regional merchants, particularly from Tier 2 and 3 cities.

The company's unique selling proposition lies in its emphasis on creating an online version of India's local bazaars, offering a diverse range of products at competitive prices. ShopClues hosts weekly events like Sunday Flea Market, Refreshing Monday Sale, and Wednesday Brand Bazaar, replicating the experience of browsing through regional Indian markets. This approach has made ShopClues popular among the middle class population in tier 2 and 3 cities, where it has built a strong merchant base of over 3.5 Lakhs.

ShopClues is an online marketplace aiming to be India's "Asli" online shopping hub, offering a wide selection of products from established brands and local merchants at competitive prices. ShopClues empowers local and regional businesses, particularly those in Tier 2 and 3 cities, to reach a national audience and provides a budget-friendly shopping experience for customers. Their focus is on making online shopping accessible and affordable, offering a diverse range of products, including electronics, fashion, home goods, and more, with initiatives like wholesale pricing, regular sales, and a "What you Think is What you Get" guarantee.

ShopClues promotes a culture that emphasizes affordability and accessibility, catering to a large base of customers and merchants in India, particularly those in tier 2 & 3 cities. This is reflected in their focus on offering competitive prices, wide product variety, and a user-friendly platform for both buyers and sellers. Their marketplace model empowers local merchants and aims to create a community-driven environment where customers can enjoy a "paisa-vasool" (value-for-money) shopping experience.