The Work Index by Flexa

Semasio

Semasio is a global company that provides data-driven advertising solutions to help advertisers and agencies reach and connect with their target audiences in a privacy-first world.

https://www.semasio.com/
5.7

/10

Transparency ranking

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Description

Semasio is a leading provider of next-gen targeting solutions for data-driven marketers. Their mission is to harness the power of predictive intelligence to help marketers safely connect with consumers by aligning ads with the content they consume. Semasio's expertise lies at the intersection of human behavior, semantic technology, and real-time targeting, delivering a suite of solutions that enable marketers to effectively reach consumers across devices, now and in the future. They operate across 50 countries, providing semantic targeting in over 30 languages, and have earned the trust of a diverse and global client base, including Fortune 500 companies, agency networks, emerging brands, and leading data partners.

Semasio was originally founded in 2010 in Hamburg, Germany, and was acquired in 2022 by Casters Holdings, Inc., a US-based company operating under the Fyllo brand name. The combined entity, now called Semasio, is dedicated to a future-focused approach, valuing smart insights into customer needs and interests. They believe in fostering a collaborative environment where individual strengths are amplified, and they cultivate curiosity to continuously innovate and improve their data-driven marketing solutions.

Flexibility

Semasio offers a flexible work environment with relaxed, collaborative hours, including half-day Fridays, and flexible work arrangements. They provide comprehensive health insurance, flexible paid time off, and paid parental leave for US employees. For employees located in Hamburg, Germany, non-tech roles require a two-day-a-week in-office policy.

Hybrid

Benefits

Semasio offers a comprehensive benefits package designed to support employees' well-being and quality of life. These benefits include flexible paid time off for salaried employees, comprehensive health insurance covering medical, dental, and vision, and flexible work arrangements including half-day Fridays. The company also offers a robust culture with team-building activities, volunteer days, learning opportunities, paid parental leave, and mental health care through their Employee Assistance Program. Additional benefits include home office and phone stipends, a 401K program, and a relaxed, collaborative work environment. Specific benefits may vary by region and are available to US employees.

Enhanced parental leave

Mission

Semasio's mission is to empower data-driven marketers to connect with and build trust with consumers in a privacy-first world. They do this by harnessing the power of predictive intelligence to create a world where advertising aligns with the content customers consume. By understanding human behavior, utilizing semantic technology, and providing real-time targeting, Semasio helps advertisers achieve effective reach across devices, while upholding ethical advertising practices.

Automation
Data-driven
Disruptor

Culture

Semasio fosters a collaborative, honest, and respectful workplace where individual strengths are valued. They encourage transparency with clients and foster a culture of shared success. The company emphasizes a relaxed, flexible working environment with flexible hours, half-day Fridays, and remote-friendly options. They believe in making work enjoyable, boosting creativity and productivity, and strengthening team bonds, whether in person or virtually. Semasio prioritizes team building and giving back to the community through company outings and volunteer days. They also value employee well-being with comprehensive benefits like flexible paid time off, comprehensive health insurance, and mental health care.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
People-first
Progressive
Supportive
Transparent

DE&I

Semasio embraces diversity, equity, and inclusion by recognizing the value of diverse perspectives, backgrounds, and life experiences. They prioritize fostering a culture of belonging where everyone feels empowered to be their authentic selves and contribute their unique viewpoints. They believe that diversity fuels creativity, innovation, and a sense of community, making work enjoyable and boosting creativity, productivity, and team bonds.

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