
Segwise.ai
Segwise.ai is an AI-powered platform that helps mobile game studios maximize their return on ad spend (ROAS) through automated campaign data monitoring and actionable insights.
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Segwise.ai is a company focused on maximizing Return on Ad Spend (ROAS) for mobile games and apps. Their AI-powered platform, Melron, acts as a "ROAS Copilot" that automatically gathers and analyzes campaign data, providing actionable insights. Melron integrates seamlessly with existing data sources and warehouses, enabling studios to make data-driven decisions and optimize their campaigns for better results. Segwise claims that studios who work with them have seen significant increases in D7 ROAS, D7 retention, and have saved 40+ hours per week.
Segwise.ai is committed to providing a user-friendly and affordable solution for mobile game studios. They offer a free trial and pricing that is not based on monthly active users (MAU). Their team consists of experienced product builders and they offer assistance and support to ensure that their clients are successful. Segwise is also backed by industry veterans and has been featured in prominent gaming publications, underscoring its reputation as a trusted partner for mobile game growth.
Mission
Segwise.ai provides AI-powered solutions that help mobile game studios maximize their return on ad spend (ROAS) and lifetime value (LTV). Their platform, Melron, automates campaign data monitoring and provides daily AI insights, enabling game studios to optimize their marketing efforts and user engagement. Segwise also helps game studios understand their player base through user segmentation and provides data-driven recommendations to tailor in-game experiences, monetization strategies, and retention tactics. Their mission is to empower game studios with the tools and insights they need to achieve sustainable growth and profitability.
Culture
Segwise.ai fosters a collaborative and data-driven culture, emphasizing transparency and innovation. The company focuses on providing a seamless and engaging experience for its customers, evident in their "no-code" integration approach and their dedication to helping studios maximize LTV. They are passionate about building a product that truly helps game studios, and this enthusiasm permeates their communication, evident in the "copilot" analogy used to describe their product and the testimonial from a customer.
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