The Work Index by Flexa

SAPFREELANCE

微博 is a Chinese microblogging and social networking service owned by Sina Corporation.

https://weibo.com/newlogin
4.2

/10

Transparency ranking

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Description

Weibo is a popular Chinese microblogging and social networking service, akin to Twitter, allowing users to share short messages, photos, and videos. The platform boasts a massive user base, with over 500 million monthly active users, making it a significant force in the Chinese digital landscape. It covers various categories, including entertainment, news, social commentary, and even e-commerce.

Beyond its social networking core, Weibo offers a robust open platform, providing developers with tools to integrate their applications with Weibo's features. This allows for user authentication, content sharing, and other social integrations. Additionally, Weibo offers a comprehensive advertising platform for businesses seeking to reach its vast user base. This platform provides various advertising options, including banner ads, search ads, and influencer marketing, making it a valuable tool for companies targeting Chinese consumers.

Mission

Weibo is a microblogging platform dedicated to connecting people with information and fostering social interaction. The company's mission is to provide users with a platform to share and access real-time updates, engage in discussions, and stay informed about trending topics across various categories, including entertainment, news, social issues, and more. They strive to create a dynamic and engaging online community by offering diverse content formats, interactive features, and comprehensive information services.

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