
Sanity Group
Sanity Group is a leading European cannabis company unlocking the health benefits of cannabinoids through innovative medical and consumer products.
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The Sanity Group is a German cannabis company founded in 2018 by Finn Hänsel and Fabian Friede. The company's mission is to unlock the health benefits of cannabinoids and make them widely accessible in Europe. They have a wide range of activities in the cannabis industry, including the development and distribution of medicinal cannabis products through their brands Vayamed and avaay Medical, and the development of consumer products based on non-psychoactive cannabinoids through their brand vaay. The company also has a production facility for cannabis extracts near Frankfurt am Main, Germany, called Sanity Science. They have gained significant investment, including from Casa Verde Capital (Snoop Dogg), Navy Capital, Redalpine, HV Capital, Calyx, Cherry Ventures, Bitburger Ventures, SOJE Capital, and various business angels and celebrities such as Will.i.am (Black Eyed Peas), Scooter Braun, Hollywood actor Alyssa Milano and German soccer player Mario Götze.
The Sanity Group is dedicated to promoting education and knowledge transfer about cannabis. They are working to change the negative stigma surrounding cannabis and to bring cannabis back to the center of European society. The company is actively involved in advocating for cannabis legalization in Germany and Europe. They are also working to improve access to medical cannabis and to ensure that the products they sell are of the highest quality.
Flexibility
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Benefits
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Mission
The Sanity Group is a European cannabis company dedicated to unlocking the benefits of cannabis for health and wellbeing while making these benefits widely accessible to people in Europe. We aim to achieve this by exploring the potential of cannabis through research and development, advocating for its legal and medical acceptance through our advisory board of experts, and making cannabis products accessible through our various brands. Our mission encompasses both the medical and recreational aspects of the plant, and we are committed to providing consumers with high-quality products and accurate information.
Culture
Sanity Group fosters a culture of open-mindedness, innovation, and collaboration, prioritizing evidence-based decision-making and embracing a progressive, forward-thinking approach to the cannabis industry. The company values diversity, inclusion, and social responsibility, encouraging a transparent and ethical work environment where employees feel empowered to voice their ideas and contribute to the company's mission of unlocking the benefits of cannabis for health and wellbeing across Europe.
DE&I
The Sanity Group is committed to fostering a diverse, equitable and inclusive environment. We believe that a wide range of perspectives, experiences and backgrounds strengthens our company, drives innovation and helps us better understand the needs of our customers and the cannabis community. We actively promote diversity in our hiring practices, leadership development programs and company culture. We are proud to have a diverse team representing a range of genders, ethnicities, ages and abilities, and we are committed to creating a welcoming and supportive environment for all.
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