The Work Index by Flexa

Rugged Road

Rugged Road Outdoors designs and sells ultralight, high-performance coolers and related outdoor gear.

https://ruggedroadoutdoors.com/
5.1

/10

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Description

Rugged Road Outdoors is a company that designs and manufactures ultralight high-performance coolers, drinkware, apparel, and accessories, all focused on enhancing outdoor experiences. Founded in 2016 by Spencer, the company began with an innovative idea inspired by military-grade blast-proof spray to create durable yet lightweight coolers. Rugged Road's commitment to quality and innovation has led to a successful Kickstarter campaign and a loyal following of outdoor enthusiasts who value their products' versatility, durability, and ice retention capabilities.

Rugged Road is more than just a cooler company; it's a brand built on the principles of adventure, community, and giving back. The company donates 10% of its annual profits to the Rugged Road Foundation, which partners with Neverthirst to provide clean drinking water solutions for underdeveloped communities in Niger. With a dedicated team of outdoor enthusiasts, Rugged Road strives to empower adventurers to explore the outdoors with confidence and style.

Benefits

Rugged Road Outdoors offers a comprehensive benefits package to its employees. The company provides free shipping on all orders over $75, a 30-day money-back guarantee, and a lifetime warranty on all products. Additionally, employees receive a 10% discount on all Rugged Road merchandise.

Mission

Rugged Road Outdoors is a company dedicated to crafting innovative, ultralight, and high-performance coolers for outdoor enthusiasts while simultaneously making a positive impact on the world. Their mission is to provide reliable and durable gear that empowers people to explore the great outdoors, and they achieve this by donating 10% of their annual profits to the Rugged Road Foundation, which builds wells in underdeveloped communities to provide clean drinking water.

Disruptor
Environmental impact driven
Social impact led
Sustainability

Culture

Rugged Road cultivates a culture that is passionate about adventure and problem-solving, reflecting the company's commitment to innovation and its love for the outdoors. This is evident in their team of outdoor enthusiasts, who are personally involved in testing and improving their products, and their mission to provide clean drinking water for underdeveloped communities through the Rugged Road Foundation. They value a work ethic that embraces challenges and pushes boundaries, creating a supportive and collaborative environment that fosters creativity and a shared love for exploration.

Entrepreneurial
People-first
Progressive
Supportive

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