The Work Index by Flexa

Rozana.in

Rozana is a rural e-commerce platform in India that aims to provide convenient access to a wide range of products for underserved communities.

https://www.rozana.in/
4.6

/10

Transparency ranking

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Description

Rozana is an online marketplace dedicated to serving India's rural population with a wide range of products, from everyday essentials to local specialties. They offer competitive prices and lightning-fast delivery, aiming to bring the convenience of online shopping to underserved communities. They are leveraging AI, technology, and local partnerships to onboard first-time online consumers and become the preferred channel for D2C brands targeting rural India.

Rozana's mission is to transform the lives of rural Indians by providing a seamless and accessible shopping experience. The company has expanded from its initial launch in RaeBareli district, Uttar Pradesh, to cover 14 districts across Uttar Pradesh and Haryana, reaching over 13,000 villages. They plan to expand their reach to 35,000 villages, offering an even wider selection of products and solidifying their position as a vital resource for rural India.

Mission

Rozana is a rural e-commerce platform committed to improving the lives of India's rural population by offering unparalleled convenience and accessibility through a hyperlocal service model. They aim to become the preferred channel for D2C brands targeting rural India, providing a wide range of products, including FMCG, groceries, home essentials, footwear, beauty and personal care, books, and stationery. By leveraging AI, technology, and community engagement, Rozana is dedicated to bringing a seamless and efficient shopping experience to over 1 billion rural consumers.

Disruptor
Improving quality of life/health
Social impact led

Culture

Rozana.in promotes a culture of convenience and accessibility, focusing on serving the needs of India's rural population. They emphasize the use of technology and community to bridge the gap between rural consumers and D2C brands, offering a wide range of products at competitive prices with fast delivery. Their mission to transform lives through accessible e-commerce reflects a commitment to inclusivity and empowerment, making Rozana.in a company that values community and service.

DE&I

Rozana.in, a rural e-commerce platform based in India, focuses on bringing convenience and accessibility to over 1 billion rural consumers. While their website does not explicitly address diversity, equity, and inclusion (DE&I), their focus on serving underserved communities suggests a commitment to inclusivity. They target their services to rural areas, which often have limited access to goods and services, demonstrating an effort to reach diverse populations. Their mission to transform the lives of India's vast rural population highlights their dedication to creating equal opportunities for all, though specific DE&I initiatives are not detailed.

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