Rootine

Rootine is a company that focuses on personalized health solutions, challenging the traditional "one size fits all" approach to supplements. They offer a smart multivitamin that is tailored to individual needs based on at-home lab tests, DNA analysis, and lifestyle questionnaires. Rootine believes in leveraging science and data to create a truly functional and accessible approach to wellness, focusing on achieving vibrant health from the inside out.

In addition to their personalized multivitamin, Rootine also offers a range of adaptogen powder drink mixes targeting sleep, stress, and mood, all designed to help individuals achieve better circadian health. Their mission is to empower people to reach their optimal health through a smarter daily routine, making advanced wellness solutions accessible and convenient for everyone.

Rootine is a company that offers a variety of work flexibility, including the ability to work remotely and to have a flexible schedule. The company is committed to creating a work environment that is supportive of employees' personal lives and that allows them to work in a way that is best for them.

Rootine's mission is to revolutionize the way people approach daily health by offering personalized, science-driven solutions that empower individuals to reach their most vibrant health. They believe that a "one-size-fits-all" approach to supplements is outdated and inefficient, and instead advocate for a personalized approach that considers individual needs and goals. By combining at-home lab tests, microbead technology, and a commitment to continuous research and development, Rootine aims to provide tailored vitamin and supplement solutions that deliver tangible results and promote overall well-being.

Rootine promotes a culture that values science, innovation, and inclusivity. They strive to be "Human First," emphasizing a commitment to personalized health solutions that meet each individual's needs. This is evident in their focus on using data and technology to create customized vitamin formulas, as well as their mission to democratize health and science. The company also celebrates its diverse team, which includes mothers, fathers, scientists, and nutrition experts, highlighting the importance of different perspectives and experiences in creating effective health solutions.

Rootine's approach to diversity, equity, and inclusion is centered on the belief that everyone deserves access to optimal health. They prioritize inclusivity in their marketing and product development, emphasizing the personalized nature of their products and services. While their website does not explicitly outline specific DEI initiatives or policies, their commitment to "democratizing health and science" suggests a focus on reaching a diverse customer base and ensuring equitable access to their offerings.