Rhone

Rhone is a performance lifestyle brand dedicated to championing mental fitness. Founded in 2014 by brothers Nate and Ben Checketts, the company designs clothing engineered for optimal style, comfort, and performance, aiming to enhance every aspect of an active individual's life. Rhone's mission is to positively impact lives through physical and mental fitness, inspire community, and craft performance-driven products, inspiring those who challenge themselves in their relentless pursuit of progress.

In addition to a robust E-commerce business and strong wholesale presence, Rhone currently has 15 retail stores across the U.S., all of which are used for building community through various initiatives such as the brand's signature Mind & Muscle events. Rhone is also known for its innovative Custom Made by Rhone 3D technology, reshaping the landscape of tailored clothing for men, combining style, comfort, and precise fit.

Rhone is a performance lifestyle brand dedicated to championing mental fitness. They aim to positively impact lives through a commitment to physical and mental fitness, inspiring community, and crafting performance-driven products. Their mission is to inspire those who challenge themselves in the relentless pursuit of progress.

Rhone promotes a culture of resilience and striving for progress, both physically and mentally. They believe in a "The Arena" mentality, where employees are encouraged to take risks and learn from their mistakes, celebrating the effort and commitment to achieving goals. The company fosters a sense of community through various initiatives, such as their Mind & Muscle events, and is committed to ethical partnerships and sustainable textile development.

Rhone's approach to diversity, equity, and inclusion is rooted in their core values, which emphasize striving for progress and acknowledging the possibility of shortcomings. The company encourages a culture of learning and growth, valuing diverse perspectives and actively seeking to create a more inclusive environment where everyone can thrive. This commitment is reflected in their diverse workforce, their efforts to promote accessibility, and their engagement with local communities through various initiatives.