The Work Index by Flexa

Retail Voodoo

Retail Voodoo is a Seattle-based brand consultancy specializing in food, beverage, health, and wellness brands.

https://retail-voodoo.com/
5.8

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Description

Retail Voodoo is an independent and privately held food and beverage branding agency that specializes in helping brands navigate change, stand out from the competition, drive growth, and build long-term relevance. They offer a range of services including category and competitive audits, trend analysis, audience and persona development, qualitative and quantitative research, brand positioning, go-to-market strategy, tone & voice, design, packaging, and activation. They are fiercely committed to helping their clients build beloved and dominant brands, and they emphasize the importance of a strong brand strategy and a focus on sustainability and social responsibility.

Retail Voodoo's unique approach to branding is rooted in their belief that brands can be a force for good in the world. They work with clients who share their values and are committed to making a positive impact. Their team of experts brings a wealth of experience to the table, and they are passionate about helping their clients achieve success. Some of their notable clients include Sahale Snacks, Essentia Water, KIND, Russell Stover, and Starbucks.

Flexibility

Retail Voodoo offers a flexible hybrid work model, allowing employees to split their time between working remotely and in the company's Seattle office. Although the company is based in the Puget Sound region, employees are not required to live in the area.

Hybrid

Benefits

Retail Voodoo offers a flexible hybrid working model, allowing employees to balance work with their personal lives. Although a majority of employees reside in the Puget Sound region, the company embraces a remote-friendly culture. Specific details on employee benefits such as insurance, paid time off, and retirement plans are not explicitly mentioned on the website.

Mission

Retail Voodoo is a branding agency dedicated to building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. They help companies create high-impact strategies that give their brands an advantage, focusing on developing new brands, accelerating growth on established brands, and restoring growth to declining brands. They believe that brands can make a difference when they stand for something good and have a proven track record of turning better-for-you brands into cultural forces for good and financial powerhouses.

Data-driven
Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Retail Voodoo cultivates a culture that blends a quirky, science fair spirit with a fierce commitment to helping clients build beloved and dominant brands. They prioritize teamwork, believing that every member is essential to their success, and are fiercely committed to helping clients build brands that are forces for good, both financially and culturally. Their unique approach is reflected in their flexible hybrid working model, emphasis on client relationships, and commitment to social responsibility and sustainability.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Retail Voodoo is committed to fostering a diverse, equitable, and inclusive workplace. They actively seek out and champion individuals from diverse backgrounds, providing equal opportunities for advancement and fostering an environment where all team members feel valued and respected. This commitment to DEI is reflected in their employee culture, their partnerships, and their outreach programs, and is seen as essential to their mission of creating a more sustainable and equitable food system for all.

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