The Work Index by Flexa

Resonate

Resonate is a leading provider of AI-powered consumer data and intelligence, helping organizations understand and engage their target audiences.

https://www.resonate.com/
5.8

/10

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Description

Resonate is a leading provider of AI-driven consumer data and intelligence. Their platform, Resonate Ignite, offers deep, dynamic insights and activation capabilities, helping brands and agencies understand and engage with their target audiences. Resonate's data set, known as Resonate Elements, comprises over 14,000 attributes describing over 230 million U.S. consumers, going beyond traditional demographics and psychographics to uncover the 'why' behind consumer choices and behaviors. This comprehensive understanding allows for precise targeting and personalization, maximizing marketing effectiveness and driving business growth.

Resonate prides itself on providing real-time insights that keep pace with the ever-changing consumer landscape. Their platform dynamically updates data and insights, enabling marketers to adapt to shifts in consumer sentiment and behavior, especially crucial in a post-cookie world. Beyond their platform, Resonate offers managed media services, data enrichment solutions, and a variety of resources to support marketers in their quest to truly connect with their audiences.

Flexibility

Resonate offers a flexible work environment that allows employees to choose between working from home or utilizing their state-of-the-art office, providing the autonomy to select their ideal work setting while remaining connected and productive. This flexible work policy, combined with competitive health benefits, a 401k match, flexible PTO, and various lifestyle benefits, emphasizes a strong work-life balance and prioritizes the well-being of their team.

Hybrid

Benefits

Resonate offers a competitive suite of benefits to employees, placing a high value on their well-being and work-life balance. These benefits include competitive health insurance, a 401k match plan, flexible PTO, and lifestyle benefits like access to the OneVillage network. They also offer life and disability plans, rewards and recognition programs, and generous parental leave, demonstrating a commitment to supporting employees both personally and professionally.

Enhanced parental leave

Mission

Resonate is a consumer data and intelligence company dedicated to providing a comprehensive and constantly updated understanding of the human behind demographics. They leverage AI and proprietary data to offer insights into consumer values, motivations, and behaviors, empowering businesses to create targeted marketing campaigns and drive measurable outcomes.

Automation
Data-driven
Disruptor
Science and research driven

Culture

Resonate fosters a collaborative and innovative work environment that values growth, creativity, and achievement. They prioritize a culture of transparency and communication, encouraging open dialogue and diverse perspectives from all team members. The company emphasizes problem-solving, customer focus, and leadership by example, while also promoting work-life balance and providing flexible work arrangements to accommodate individual needs.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive

DE&I

Resonate embraces a culture of diversity, equity, and inclusion, recognizing the value of a diverse team in unlocking creativity, innovation, and agility. They actively promote an inclusive work environment where everyone feels valued and respected, fostering a space for all voices to be heard and contributions to be made. They strive to eliminate bias in their processes and ensure equality in all aspects of their operations.

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