Reforged Labs (YC W22)

Reforged Labs is a GenAI workspace specifically designed for game marketers. Their platform uses AI to streamline and improve the entire marketing cycle, from ideation and storyboarding to generating and editing video ads, and optimizing performance. By leveraging AI, Reforged Labs aims to empower game marketers to be more efficient, creative, and effective in their ad campaigns, ultimately boosting their return on ad spend (ROAS).

Reforged Labs' mission is to revolutionize game marketing by harnessing the power of AI. Their platform offers a range of features, including AI-powered brainstorming, storyboard generation, video ad creation, and automated performance optimization. The company is backed by prominent investors such as DCM, Y Combinator, and industry veterans from companies like Niantic, Pocket Gems, King, and Sky Mavis, demonstrating their potential to transform the gaming industry.

Reforged Labs does not provide information regarding job flexibility on its website or in the job postings provided.

Reforged Labs offers a range of employee benefits, including the opportunity to work on cutting-edge AI technology in the gaming industry. The company emphasizes a fast-paced and dynamic environment where employees can contribute to innovative solutions for game marketing. The company culture focuses on fostering creativity and collaboration, providing employees with the chance to learn and grow within a supportive team. While specific benefits such as healthcare or paid time off are not explicitly mentioned on the website, the company's focus on growth and innovation suggests a competitive and rewarding work environment.

Reforged Labs is a GenAI workspace for game marketers focused on transforming the way games are advertised. Their platform leverages AI to streamline and enhance the entire video ad lifecycle, from brainstorming and storyboarding to generating, editing, and optimizing ads, empowering game studios to create more effective, high-performing ads with less effort and faster turnarounds. The company aims to make video marketing more accessible and efficient for game studios of all sizes, enabling them to reach new players and achieve greater marketing success.

Reforged Labs cultivates a culture of innovation and collaboration, driven by a team of AI builders, adtech experts, and gamedev veterans. They value efficiency and data-driven decision making, empowering employees to experiment and iterate on their work. The company champions a growth mindset, fostering an environment where employees are encouraged to learn and grow alongside the technology they create.

Reforged Labs doesn't explicitly discuss its approach to diversity, equity, and inclusion on its website.