Ready. Set. Food!

Ready. Set. Food! is a company dedicated to making early allergen introduction easy and safe for parents. Founded by two brothers-in-law, an allergist and a serial entrepreneur, the company was inspired by the struggle of one of their sons with food allergies. Ready. Set. Food! offers a complete system of products, including mix-ins for bottles and foods, baby oatmeal, and toddler snacks, all containing safe levels of the top allergens. They are guided by evidence-based research and the latest medical guidelines, collaborating with leading pediatricians and allergists.

The company is committed to helping babies have a healthier future, free from the limitations of food allergies. Their products are designed to make allergen introduction consistent and convenient for families. They have partnered with major healthcare providers, such as Providence Health and Advocate Aurora, to integrate their educational materials and promote early allergen awareness. Ready. Set. Food! is also a Clean Label Project Certified Brand and a member of the Baby Coalition, demonstrating their commitment to quality and safety.

Ready. Set. Food! is a company dedicated to helping babies have healthier futures, free from the limits of food allergies. Their mission is to make early and sustained allergen introduction easy and consistent for busy families by providing science-backed, pediatrician-recommended products that introduce small amounts of common allergens early and often.

Ready. Set. Food! promotes a culture that is deeply rooted in a commitment to both scientific evidence and parental support. They emphasize the importance of early allergen introduction for babies, and they work to make this process as easy and accessible as possible for families. They are proud of their team, many of whom are parents themselves, and their dedication to using data and research to inform their product development. This blend of scientific rigor and a compassionate understanding of the challenges parents face creates a welcoming and supportive environment for their employees and customers.

Ready. Set. Food! is committed to fostering a diverse, equitable, and inclusive workplace, believing that a range of perspectives strengthens their mission of promoting food freedom for babies. They actively recruit and retain a diverse workforce and emphasize the importance of fair treatment and opportunities for all employees. They are also committed to ensuring their products and resources are accessible to all families regardless of background or circumstance.