The Work Index by Flexa

Rationale

Rationale is a strategic brand and communications agency focused on creating impact for clients by defining, articulating and amplifying their brand purpose.

https://wearerationale.com/
6.0

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Description

Rationale is a strategic brand and communications agency based in Edinburgh, Scotland, with offices in London and New York. They specialize in helping B2B clients define, articulate, and amplify their brand purpose to make a positive impact on their audiences. Their services include brand strategy, brand development, creative content production, and marketing communications, across multiple formats, including videos, podcasts, social media, and websites.

Rationale has a strong commitment to social responsibility and is a certified B Corporation, demonstrating their commitment to ethical business practices and positive impact. They prioritize a collaborative and creative work environment, which is reflected in their employee benefits package and their positive employee experience, reflected in their Great Place to Work certification.

Flexibility

Rationale offers a flexible working model that allows employees to work some of the week remotely. This flexibility is available for all roles, and the company provides 34 days of holiday per year, a competitive pension, life insurance, and private medical cover after probation.

Benefits

Rationale offers a generous benefits package that includes 34 days of paid holiday per year, a competitive pension, life insurance, private medical cover (after probation), and one paid day off per year to support local charities. They also have a flexible working model, allowing employees to work some of the week remotely.

Enhanced parental leave

Mission

Rationale is a strategic brand and communications agency that helps clients define, articulate, and amplify what matters most to their audiences. They work with clients to understand their brand purpose, develop a compelling narrative, and create engaging content that resonates with their target audience.

Environmental impact driven
Healthcare
Improving quality of life/health
Social impact led
Sustainability
Tech for good

Culture

Rationale promotes a collaborative, creative, and curious culture that prioritizes making a positive impact. They value long-term relationships with their clients, partners, and employees, and hold themselves to the highest standards of quality and relevance. They believe in finding solutions to complex challenges and creating a fun and supportive atmosphere where everyone feels empowered to express themselves freely.

Agile and dynamic
Collaborative
Engaging
Fast-paced
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Rationale is committed to creating a diverse and inclusive workplace. They have implemented a variety of initiatives to promote diversity, including a Kickstarter campaign to increase diversity within their team and a paid day off for employees to volunteer in their local community. They have also established a best practice Employee Benefit scheme that includes access to healthcare and counseling support, a Living Wage, and Disability Confident employer credentials. Rationale is also a "1% for the Planet" organization, meaning they donate 1% of their revenue to charities that benefit their local communities and the environment.

Disability representation
Gender diverse
LGBTQ+ representatiion

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